Retail e-commerce is set to see further strong value growth in Indonesia over the forecast period along with an increase in internet penetration and better access to the internet overall. Specific festive seasons such as Ramadan and Eid and using specific dates to offer promotions will be optimised by players in retail e-commerce to drum up sales.
Live streaming’s contribution to retail e-commerce sales is predicted to grow in the forecast period. Live streaming will appeal to consumers’ interest in experiences and direct interaction between sellers and consumers.
Other trends that are set to boost retail e-commerce sales in Indonesia in the forecast period include technological developments such as AI and machine learning, which can enhance players’ capacity to analyse consumer purchasing behaviour, predict shopping trends and help to plan campaigns to sell certain products.
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Understand the latest market trends and future growth opportunities for the Retail E-Commerce industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail E-Commerce industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retailing, are captured in Streaming Services E-Commerce. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such a service is captured in Other E-Commerce. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, while the delivery fees associated with such services are included in Other E-Commerce. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See all of our definitionsThis report originates from Passport, our Retail E-Commerce research and analysis database.
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