Retail e-commerce is expected to continue to grow healthily, especially given the various developments and initiatives of companies and brands. The growing role of younger generations, including Millennials and Gen Z consumers, in the overall Indonesian consumer base is further accelerating the channel’s growth as these younger consumers are more open to novel behaviours, are tech-savvy and display a strong demand for convenience.
Tokopedia has collaborated with Bank Rakyat Indonesia (BRI), and launched a new Visa credit card. Consumers can apply for the Tokopedia Card through the Tokopedia mobile app by filling in the form with personal data and preparing a number of supporting documents, such as a Resident Identity Card (KTP).
Numerous factors are resulting in TikTok seeing significant growth in retail e-commerce. The most effective key driver in encouraging the Indonesian population to shop is discounts.
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Understand the latest market trends and future growth opportunities for the Retail E-Commerce industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail E-Commerce industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retailing, are captured in Streaming Services E-Commerce. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such a service is captured in Other E-Commerce. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, while the delivery fees associated with such services are included in Other E-Commerce. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See All of Our DefinitionsThis report originates from Passport, our Retail E-Commerce research and analysis database.
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