As there is still significant untapped potential in e-commerce, it is expected to enjoy further growth over the forecast period to nearly double that of all retail.
During the pandemic, Finnish consumers became accustomed to having products delivered, if not directly to their doorstep, then to a locker they could access at their convenience. Concurrently, food delivery services like Foodora and Wolt experienced substantial growth and expansion.
One of the most discussed trends in retail during the review period was the rapid development of artificial intelligence (AI) and its utilisation across various fields. The role of AI is expected to strengthen significantly in e-commerce over the forecast period.
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Understand the latest market trends and future growth opportunities for the Retail E-Commerce industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retailing, are captured in Streaming Services E-Commerce. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such a service is captured in Other E-Commerce. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, while the delivery fees associated with such services are included in Other E-Commerce. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See all of our definitionsThis report originates from Passport, our Retail E-Commerce research and analysis database.
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