Retail e-commerce is expected to see further strong value growth over the forecast period. As the South African population increases, demand for e-commerce is likely to continue to benefit from the persistent growth in the number of digital-native shoppers.
Innovation in payment solutions targeting the unbanked population will support demand in retail e-commerce in the forecast period. The Buy Now Pay Later (BNPL) industry has experienced significant growth due to increased awareness and demand for flexible payment solutions amid tightening economic conditions.
By removing cross-border concessions and imposing stricter import duties on international platforms, SARS’ new regulation will likely give a competitive advantage to local e-commerce platforms by mitigating efforts to undercut local prices due to tax loopholes and minimal operational costs. Therefore, as Shein and Temu face increased import scrutiny and longer delivery times, local consumers are likely to shift towards domestic platforms offering competitive pricing, faster shipping, and more responsive customer service.
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Understand the latest market trends and future growth opportunities for the Retail E-Commerce industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retailing, are captured in Streaming Services E-Commerce. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such a service is captured in Other E-Commerce. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, while the delivery fees associated with such services are included in Other E-Commerce. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See all of our definitionsThis report originates from Passport, our Retail E-Commerce research and analysis database.
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