Over the forecast period, Egypt’s e-commerce sector is projected to expand rapidly from its relatively low base, driven by continued improvements in digital infrastructure and rising mobile connectivity. Economic recovery is expected to ease inflationary pressures and increase disposable incomes, while urban development projects like the New Administrative Capital (NAC) and Ras El Hekma will open up new markets and logistics corridors.
The rise of digital-native demographics, particularly Gen Z and Gen Alpha, is expected to accelerate the adoption of social commerce and livestreaming as preferred formats for product discovery and shopping. Retailers are increasingly using influencers, user-generated content, and live video events to create immersive, trust-based customer interactions.
Although leading players such as Amazon and Jumia are investing heavily in warehousing, delivery infrastructure, and advanced payment technologies, Egypt’s e-commerce sector is expected to remain fragmented due to the continued emergence of niche and sustainable platforms. Jumia’s upcoming 27,000-square-metre warehouse facility will enable it to improve service reach in upcountry markets, while Amazon’s collaboration with Mastercard on secure checkout solutions aims to streamline the customer journey.
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Understand the latest market trends and future growth opportunities for the Retail E-Commerce industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Retail E-Commerce
Online sales of new and used goods to the public from a business for personal or household consumption. This figure includes those purchases made via online marketplaces, assuming it is a business-to-consumer purchase. This figure includes the purchase of mobile apps, games, in-app purchases and downloaded versions of recorded music, film, video games, books, journals and magazines. Note: The streaming versions of these media types, which are not tracked in Retailing, are captured in Streaming Services E-Commerce. Goods purchased via quick-delivery services, such as Amazon Prime, are captured here, whereas the subscription fee for such a service is captured in Other E-Commerce. Retail purchases made via hyperlocal or third-party delivery platforms are also included here, while the delivery fees associated with such services are included in Other E-Commerce. This category excludes the following industries and channels: • Specialist retailers of motor vehicles; motorcycles, vehicle parts and fuel • The rental, hire and leasing of products • Wholesalers, cash and carry outlets • Consumer-to-consumer transactions • Informal retail which is not declared to tax authorities
See all of our definitionsThis report originates from Passport, our Retail E-Commerce research and analysis database.
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