Small local grocers and food/drink/tobacco specialists are expected to see both current value growth and slight growth in outlet numbers in Brazil in the forecast period. Amongst chocolate specialists (food/drink/tobacco specialists), two different strategies will be put into practice during the forecast period.
With the expected delay in restoring the purchasing power of middle- and low-income families, daily purchases will prevail in small local grocers, especially because the pack sizes in supermarkets, hypermarkets, and even cash and carry are large, and the limited resources of families mean they cannot make weekly or monthly purchases. They only buy what they can afford when they can afford it.
In food/drink/tobacco specialists, while Cacau Show and Kopenhagen/Brasil Cacau have physical stores as an important sales channel, Cacau Show also has a strong e-commerce strategy that allows for online sales, and the collection of products by consumers at a nearby franchisee. As for players in small local grocers, e-commerce is a tool present in only a few businesses, as significant investment is usually required to implement online sales, so many only offer offline sales.
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Small local grocers are mostly independent retail outlets (with a selling space of under 400 square metres), kiosks, market stalls or street vendors, owned by families and/or run on an individual basis, and with a primary focus on selling food/beverages/tobacco and other groceries. Small local grocers also includes ethnic grocery stores that specialize in foreign brands and food types, health food stores, confectioners/newsagents/tobacconists (CTNs), food & drink souvenir stores, legally registered mobile shops that are run out of a truck, and regional specialty stores. Retail sales from farmers markets, farms, vineyards, or similar producers are also included in small local grocers. Outlets located within wet markets in Southeast Asia (often located in government-owned multi-story buildings) should be counted as separate outlets.
See All of Our DefinitionsThis report originates from Passport, our Small Local Grocers research and analysis database.
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