With consumer confidence falling during review period, people are placing more focus on value for money and are choosing cheaper places to shop. This presents a significant challenge for small local grocers with prices in these stores tending to be higher than those of larger retailers.
There is expected to be increasing competition among small local grocers over the forecast period. For instance, leading player Hjem-Is has built its success on selling ice cream in boxes from vans directly to people in their homes.
Small local grocers are likely to increasingly prioritise sustainable, local and organic products in the coming years as a strategy to stand out from the larger grocery retailers. However, with discounters in Denmark also offering organic options, small local grocers will need to offer more than just organic foods.
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Understand the latest market trends and future growth opportunities for the Small Local Grocers industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Small Local Grocers industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Small local grocers are mostly independent retail outlets (with a selling space of under 400 square metres), kiosks, market stalls or street vendors, owned by families and/or run on an individual basis, and with a primary focus on selling food/beverages/tobacco and other groceries. Small local grocers also includes ethnic grocery stores that specialize in foreign brands and food types, health food stores, confectioners/newsagents/tobacconists (CTNs), food & drink souvenir stores, legally registered mobile shops that are run out of a truck, and regional specialty stores. Retail sales from farmers markets, farms, vineyards, or similar producers are also included in small local grocers. Outlets located within wet markets in Southeast Asia (often located in government-owned multi-story buildings) should be counted as separate outlets.
See all of our definitionsThis report originates from Passport, our Small Local Grocers research and analysis database.
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