Location will be a huge factor in the success of small local retailers in the forecast period as these players will try to look for small spaces in busy streets with high levels of traffic. Being close to either businesses or many houses can help small local grocers to reach more customers simply through the available foot traffic without investing in anything else.
Small local shops cannot compete with larger retailers on price, but they can compete by offering unique products that consumers cannot find elsewhere easily or of such good quality. By focusing on local and speciality items, such as gluten-free or organic products, these stores attract customers who are looking for good quality, healthy options and traditional products.
As life gets busier for many consumers, convenience is becoming an increasingly important factor in shopping patterns. Small local shops have significant opportunities to focus on meeting this need.
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Understand the latest market trends and future growth opportunities for the Small Local Grocers industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Small Local Grocers industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Small local grocers are mostly independent retail outlets (with a selling space of under 400 square metres), kiosks, market stalls or street vendors, owned by families and/or run on an individual basis, and with a primary focus on selling food/beverages/tobacco and other groceries. Small local grocers also includes ethnic grocery stores that specialize in foreign brands and food types, health food stores, confectioners/newsagents/tobacconists (CTNs), food & drink souvenir stores, legally registered mobile shops that are run out of a truck, and regional specialty stores. Retail sales from farmers markets, farms, vineyards, or similar producers are also included in small local grocers. Outlets located within wet markets in Southeast Asia (often located in government-owned multi-story buildings) should be counted as separate outlets.
See all of our definitionsThis report originates from Passport, our Small Local Grocers research and analysis database.
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