Specialist stores focusing on ethnic products and health food are expected to continue to be amongst the strongest performers in small local grocers in the forecast period. Younger consumers will continue to be the key drivers of demand in these stores, as these consumers are particularly interested in experimenting with novel culinary experiences and are typically more health conscious than their older counterparts.
The expanding networks of big chains such as AB Vassilopoulos and My Market, which are using convenience stores to move into residential areas, is expected to dampen sales for small local grocers, as big chains often provide better prices. This growing competition creates challenging conditions for small grocery retailers.
The forecast period will see even more small companies getting into e-commerce in order to increase their sales and adapt to the difficult situation they face. New solutions and delivery services are becoming available, and the lower entry level helps small grocery retailers to enter the online marketplace.
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Understand the latest market trends and future growth opportunities for the Small Local Grocers industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Small local grocers are mostly independent retail outlets (with a selling space of under 400 square metres), kiosks, market stalls or street vendors, owned by families and/or run on an individual basis, and with a primary focus on selling food/beverages/tobacco and other groceries. Small local grocers also includes ethnic grocery stores that specialize in foreign brands and food types, health food stores, confectioners/newsagents/tobacconists (CTNs), food & drink souvenir stores, legally registered mobile shops that are run out of a truck, and regional specialty stores. Retail sales from farmers markets, farms, vineyards, or similar producers are also included in small local grocers. Outlets located within wet markets in Southeast Asia (often located in government-owned multi-story buildings) should be counted as separate outlets.
See All of Our DefinitionsThis report originates from Passport, our Small Local Grocers research and analysis database.
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