The outlook for small local grocers is gloomy, with decreases projected in both retail value (constant 2024 prices) sales and the number of outlets through the forecast period. In the short to medium term, more small local grocers are expected to look to carve out niches to remain competitive.
The anticipated continued rise of e-commerce in grocery retailing in Canada is only likely to push small local grocers to further integrate digital solutions into their operations. Small local grocers that can afford to invest in online ordering and delivery services, including curbside pick-up, will be better able to cater to consumers who increasingly expect convenience in their grocery shopping experience.
Small local grocers are expected to continue to face difficulties in competing with the aggressive pricing policies and broad assortments offered by major modern grocery chains, especially supermarkets, hypermarkets and discounters. To succeed, small local grocers will need to focus on their perceived strengths, such as proximity, exceptional customer service, personalised product recommendations and strong connections to local suppliers.
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Small local grocers are mostly independent retail outlets (with a selling space of under 400 square metres), kiosks, market stalls or street vendors, owned by families and/or run on an individual basis, and with a primary focus on selling food/beverages/tobacco and other groceries. Small local grocers also includes ethnic grocery stores that specialize in foreign brands and food types, health food stores, confectioners/newsagents/tobacconists (CTNs), food & drink souvenir stores, legally registered mobile shops that are run out of a truck, and regional specialty stores. Retail sales from farmers markets, farms, vineyards, or similar producers are also included in small local grocers. Outlets located within wet markets in Southeast Asia (often located in government-owned multi-story buildings) should be counted as separate outlets.
See all of our definitionsThis report originates from Passport, our Small Local Grocers research and analysis database.
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