The forecast period will be challenging for small local grocers, especially those in rural areas, where retail value sales and the number of outlets is expected to decline. These stores face tough competition from supermarkets and discounters, which offer much broader product selections at more competitive prices despite being further away for some customers.
If inflation in Austria remains stable at a healthy level and wages continue to adjust to the rising cost of living, it is expected that the consumer climate will improve. This could benefit retailers like denn's that specialise in organic products.
In 2024, Reform Martin GmbH and its subsidiary Tachezy, Martin & Sponring GmbH introduced the new My Drogery Martin brand, which aims to blend the traditional world of perfumery with a modern health food store concept. The store offers a curated selection of exclusive and high-quality branded perfumery and makeup products alongside a premium range of organic foods, natural food supplements, and high-quality teas.
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Understand the latest market trends and future growth opportunities for the Small Local Grocers industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Small Local Grocers industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Small local grocers are mostly independent retail outlets (with a selling space of under 400 square metres), kiosks, market stalls or street vendors, owned by families and/or run on an individual basis, and with a primary focus on selling food/beverages/tobacco and other groceries. Small local grocers also includes ethnic grocery stores that specialize in foreign brands and food types, health food stores, confectioners/newsagents/tobacconists (CTNs), food & drink souvenir stores, legally registered mobile shops that are run out of a truck, and regional specialty stores. Retail sales from farmers markets, farms, vineyards, or similar producers are also included in small local grocers. Outlets located within wet markets in Southeast Asia (often located in government-owned multi-story buildings) should be counted as separate outlets.
See all of our definitionsThis report originates from Passport, our Small Local Grocers research and analysis database.
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