With rising costs and the challenge from modern grocery retailers formats making it increasingly difficult for some businesses to stay afloat, the declining trend in small local grocers outlet numbers is expected to persist throughout the forecast period. The channel should still record reasonably robust growth in current value sales, however, in part because these types of stores are often the closest to the homes and workplaces of Hungarians.
Small local grocers will continue to make changes to their assortments over the forecast period in a bid to boost trade, improve margins and better withstand competition from modern grocery retailers formats. In particular, more players are expected to start selling ready-to-eat food and hot beverages or expand their existing menus in these areas.
The competitive landscape in small local grocers will remain one of the most fragmented in the Hungarian retail market over the forecast period, with independent businesses continuing to account for the lion’s share of total current value sales and outlet numbers. Disproportionately high fixed costs as compared to modern grocery retailers formats have historically discouraged the emergence of chained players in the channel, and this is not expected to change.
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Understand the latest market trends and future growth opportunities for the Small Local Grocers industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Small local grocers are mostly independent retail outlets (with a selling space of under 400 square metres), kiosks, market stalls or street vendors, owned by families and/or run on an individual basis, and with a primary focus on selling food/beverages/tobacco and other groceries. Small local grocers also includes ethnic grocery stores that specialize in foreign brands and food types, health food stores, confectioners/newsagents/tobacconists (CTNs), food & drink souvenir stores, legally registered mobile shops that are run out of a truck, and regional specialty stores. Retail sales from farmers markets, farms, vineyards, or similar producers are also included in small local grocers. Outlets located within wet markets in Southeast Asia (often located in government-owned multi-story buildings) should be counted as separate outlets.
See all of our definitionsThis report originates from Passport, our Small Local Grocers research and analysis database.
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