Recent challenges to small local grocers are expected to remain prevalent, accompanied by a predicted decline in the number of outlets. In addition to the intense price competition from larger store formats, small local grocers may also struggle to compete with forecourt retailers, with the latter also exempt from the legal restrictions on Sunday opening, while offering a wider range of food and drinks, including chilled options.
A heavy reliance on tobacco and nicotine products, which is traditionally a major product category for small local grocers, meant that many operators witnessed the rapid rise in revenue generated from single-use e-vapour products over the review period in line with changing trends in Germany.
Despite facing a challenging environment, small local grocers could still record a stronger performance in value terms (at constant 2024 prices) over the forecast period compared to the review period. This is likely to be supported by an improving economic landscape, leading consumers to value their convenience credentials over pricing considerations.
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Understand the latest market trends and future growth opportunities for the Small Local Grocers industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Small Local Grocers industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Small local grocers are mostly independent retail outlets (with a selling space of under 400 square metres), kiosks, market stalls or street vendors, owned by families and/or run on an individual basis, and with a primary focus on selling food/beverages/tobacco and other groceries. Small local grocers also includes ethnic grocery stores that specialize in foreign brands and food types, health food stores, confectioners/newsagents/tobacconists (CTNs), food & drink souvenir stores, legally registered mobile shops that are run out of a truck, and regional specialty stores. Retail sales from farmers markets, farms, vineyards, or similar producers are also included in small local grocers. Outlets located within wet markets in Southeast Asia (often located in government-owned multi-story buildings) should be counted as separate outlets.
See all of our definitionsThis report originates from Passport, our Small Local Grocers research and analysis database.
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