Despite the challenges, small local grocers is expected to maintain fairly stable outlet numbers in India in the forecast period, while current value sales are anticipated to continue to rise. The urban market in India is highly competitive, and is becoming increasingly saturated through the growing presence of modern grocery retailers, along with online retailers.
In India, small local grocers has extremely deep penetration, and there is a vast network of outlets, which gives it an edge over other grocery retail channels. Such retailers are mostly independent in nature, and enable the high penetration of leading fmcg brands in consumers’ homes.
Inflation has instilled a new financial mindset in India, driving many consumers to seek the best deals for their shopping needs in a bid to maximise their budget. As such, shoppers in the country are becoming more seasoned in making purchases through both offline and online channels, and understand when to switch from one to the other, depending on factors such as price, variety, and convenience.
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Understand the latest market trends and future growth opportunities for the Small Local Grocers industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Small local grocers are mostly independent retail outlets (with a selling space of under 400 square metres), kiosks, market stalls or street vendors, owned by families and/or run on an individual basis, and with a primary focus on selling food/beverages/tobacco and other groceries. Small local grocers also includes ethnic grocery stores that specialize in foreign brands and food types, health food stores, confectioners/newsagents/tobacconists (CTNs), food & drink souvenir stores, legally registered mobile shops that are run out of a truck, and regional specialty stores. Retail sales from farmers markets, farms, vineyards, or similar producers are also included in small local grocers. Outlets located within wet markets in Southeast Asia (often located in government-owned multi-story buildings) should be counted as separate outlets.
See all of our definitionsThis report originates from Passport, our Small Local Grocers research and analysis database.
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