Most small local grocers in Singapore are situated in or near wet markets located within residential estates. These grocers typically specialise in fresh produce, such as vegetables, fruits, seafood, poultry and pork, sourced locally or imported from neighbouring countries.
According to data published annually by the Singapore Department of Statistics, prices for key grocery items continued their upward climb in 2024. Meats such as chicken wings and fish, along with staple vegetables like potatoes, recorded the most significant increases.
Although the outlook for small local grocers in Singapore remains positive in certain respects, they will inevitably continue to face intense competition from convenience stores, supermarkets and the rapidly expanding segment of retail e-commerce. Being a compact, densely populated city-state, Singapore offers its residents extensive access to modern grocery options, all of which benefit from brand visibility, extensive product selections and robust supply chains.
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Small local grocers are mostly independent retail outlets (with a selling space of under 400 square metres), kiosks, market stalls or street vendors, owned by families and/or run on an individual basis, and with a primary focus on selling food/beverages/tobacco and other groceries. Small local grocers also includes ethnic grocery stores that specialize in foreign brands and food types, health food stores, confectioners/newsagents/tobacconists (CTNs), food & drink souvenir stores, legally registered mobile shops that are run out of a truck, and regional specialty stores. Retail sales from farmers markets, farms, vineyards, or similar producers are also included in small local grocers. Outlets located within wet markets in Southeast Asia (often located in government-owned multi-story buildings) should be counted as separate outlets.
See all of our definitionsThis report originates from Passport, our Small Local Grocers research and analysis database.
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