Vietnam will continue to welcome rising numbers of tourists and visitors over the forecast period. Tourism has long been an integral part of Vietnam’s economic growth, and small local grocers often benefit from tourist footfall, particularly in suburban or rural locales that have become popular travel destinations.
In adapting to the rapid evolution of Vietnamese consumer behaviour, many small local grocers are embracing innovation as a way to attract a broader customer base. The modern lifestyles emerging across much of the population have brought higher expectations of product quality, convenience, and reliability.
The competitive landscape among small local grocers in Vietnam is likely to remain highly fragmented for the foreseeable future, largely due to the independent nature of ownership. In many cases, a single family runs a grocery store, making decisions about product assortments, store hours, and services based on immediate community needs rather than broader corporate strategies.
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Understand the latest market trends and future growth opportunities for the Small Local Grocers industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Small Local Grocers industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Small local grocers are mostly independent retail outlets (with a selling space of under 400 square metres), kiosks, market stalls or street vendors, owned by families and/or run on an individual basis, and with a primary focus on selling food/beverages/tobacco and other groceries. Small local grocers also includes ethnic grocery stores that specialize in foreign brands and food types, health food stores, confectioners/newsagents/tobacconists (CTNs), food & drink souvenir stores, legally registered mobile shops that are run out of a truck, and regional specialty stores. Retail sales from farmers markets, farms, vineyards, or similar producers are also included in small local grocers. Outlets located within wet markets in Southeast Asia (often located in government-owned multi-story buildings) should be counted as separate outlets.
See all of our definitionsThis report originates from Passport, our Small Local Grocers research and analysis database.
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