In the coming years, Japan’s population is predicted to increasingly concentrate in urban areas, exacerbating the challenges faced by small local grocers in rural regions. As rural areas experience a decline in population, these businesses are likely to struggle to remain viable due to a dwindling customer base.
The recent depreciation of the yen has led to a surge in inbound tourists visiting Japan, prompting small local grocers to seize the opportunity to enhance their appeal. According to Euromonitor’s Travel data, the number of inbound arrivals to Japan saw a dramatic decline in 2020 and 2021 due to the COVID-19 pandemic and associated travel barriers.
According to Euromonitor International’s Lifestyles survey, fielded January to February 2024, only a small proportion of respondents were willing to pay more for 100% organic food and beverages. This indicates that the concept of organic is still a niche for Japanese consumers.
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Understand the latest market trends and future growth opportunities for the Small Local Grocers industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Small Local Grocers industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Small local grocers are mostly independent retail outlets (with a selling space of under 400 square metres), kiosks, market stalls or street vendors, owned by families and/or run on an individual basis, and with a primary focus on selling food/beverages/tobacco and other groceries. Small local grocers also includes ethnic grocery stores that specialize in foreign brands and food types, health food stores, confectioners/newsagents/tobacconists (CTNs), food & drink souvenir stores, legally registered mobile shops that are run out of a truck, and regional specialty stores. Retail sales from farmers markets, farms, vineyards, or similar producers are also included in small local grocers. Outlets located within wet markets in Southeast Asia (often located in government-owned multi-story buildings) should be counted as separate outlets.
See all of our definitionsThis report originates from Passport, our Small Local Grocers research and analysis database.
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