Small local grocers in China is set to maintain stable current value growth throughout the forecast period, and will continue to account for more than half of value sales of offline grocery retailers. Growth is likely to be driven by outlets in rural areas, due to the lack of chained operators.
However, the popularity of small local grocers, particularly wet markets, has been on a steady decline amongst the younger population. This trend can be attributed factors such as changes in lifestyle and work patterns.
Alibaba and JD.com, two of the largest e-commerce companies in China, are helping to revolutionise traditional small local grocers by providing much-needed digital transformation and upgrading of services.
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Small local grocers are mostly independent retail outlets (with a selling space of under 400 square metres), kiosks, market stalls or street vendors, owned by families and/or run on an individual basis, and with a primary focus on selling food/beverages/tobacco and other groceries. Small local grocers also includes ethnic grocery stores that specialize in foreign brands and food types, health food stores, confectioners/newsagents/tobacconists (CTNs), food & drink souvenir stores, legally registered mobile shops that are run out of a truck, and regional specialty stores. Retail sales from farmers markets, farms, vineyards, or similar producers are also included in small local grocers. Outlets located within wet markets in Southeast Asia (often located in government-owned multi-story buildings) should be counted as separate outlets.
See all of our definitionsThis report originates from Passport, our Small Local Grocers research and analysis database.
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