Further decline is expected for small local grocers, with retail value sales and the number of outlets expected to contract over the next five years. Higher costs of living as well as the strong performance of supermarket retailers has made it challenging for small local grocers to maintain their share of customers.
With larger corporations investing heavily in automation and trying to make the shopping experience as fast and convenient as possible, they are compromising on the emotional aspect of the business and its connection with customers. Small local grocers have an advantage in this regard given their smaller selling space and customer base, which enables them to establish meaningful connections with their customers.
While the forecast for small local grocers shows a decline, there are still some advantages for specialist players within this category. For example, Asian grocers stock many different types of produce and other items which are not so easily available through other retail channels.
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Understand the latest market trends and future growth opportunities for the Small Local Grocers industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Small local grocers are mostly independent retail outlets (with a selling space of under 400 square metres), kiosks, market stalls or street vendors, owned by families and/or run on an individual basis, and with a primary focus on selling food/beverages/tobacco and other groceries. Small local grocers also includes ethnic grocery stores that specialize in foreign brands and food types, health food stores, confectioners/newsagents/tobacconists (CTNs), food & drink souvenir stores, legally registered mobile shops that are run out of a truck, and regional specialty stores. Retail sales from farmers markets, farms, vineyards, or similar producers are also included in small local grocers. Outlets located within wet markets in Southeast Asia (often located in government-owned multi-story buildings) should be counted as separate outlets.
See all of our definitionsThis report originates from Passport, our Small Local Grocers research and analysis database.
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