Small local grocers in Thailand are likely to continue facing increasing competition from modern convenience stores. It is expected that convenience stores and mini supermarkets will continue to grab market share thanks to the modern offerings in these outlets and wider range of products and services which could better catch the attention of consumers.
Despite the competition coming from other channels, the geographic location of small local grocers will likely remain a key strategic advantage point to success. Consumers have been showing a growing preference towards shopping nearer to home.
Over the forecast period, there is likely to remain a significant presence of small local grocers across rural areas of Thailand with these benefiting consumers who prefer to shop near home rather than travelling into towns and cities. This trend should be backed up by the growing consumer demand for convenience and a desire to support local businesses.
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Understand the latest market trends and future growth opportunities for the Small Local Grocers industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Small local grocers are mostly independent retail outlets (with a selling space of under 400 square metres), kiosks, market stalls or street vendors, owned by families and/or run on an individual basis, and with a primary focus on selling food/beverages/tobacco and other groceries. Small local grocers also includes ethnic grocery stores that specialize in foreign brands and food types, health food stores, confectioners/newsagents/tobacconists (CTNs), food & drink souvenir stores, legally registered mobile shops that are run out of a truck, and regional specialty stores. Retail sales from farmers markets, farms, vineyards, or similar producers are also included in small local grocers. Outlets located within wet markets in Southeast Asia (often located in government-owned multi-story buildings) should be counted as separate outlets.
See all of our definitionsThis report originates from Passport, our Small Local Grocers research and analysis database.
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