The increasing demand for energy-efficient, smart, and high-quality air conditioning units is expected to influence the future growth prospects of the category. Consumers are increasingly looking for air conditioning solutions that can save energy, provide smart features, and which also ensure excellent indoor air quality while seamlessly fitting into various environments without sacrificing comfort.
Over the forecast period, price and energy efficiency will likely be the most important factors that are likely to influence consumer purchasing decisions when it comes to choosing which air treatment products to buy. With increasing energy costs in Colombia, consumers are paying more attention to their household energy consumption, including the use of air treatment products.
It is probable that the major players in the market will attempt to acquire greater retail volume share by increasing their use of promotional strategies to attract shoppers. They are also likely to make greater use of online sales events such as Black Friday to boost sales.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See all of our definitionsThis report originates from Passport, our Air Treatment Products research and analysis database.
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