Air conditioners is projected to continue to register substantial retail volume growth, especially in the early-to-mid-forecast period. This is poised to be driven by increasing consumer awareness of the importance of good indoor air quality, high temperatures and technological advancements.
AI technologies are set to revolutionise air conditioners in Turkey, not least in terms of personalised comfort experiences. These systems autonomously adapt cooling modes to suit user preferences and continuously monitor environmental conditions for peak efficiency.
Consumer preferences in air conditioners in Turkey are evolving towards higher capacity and energy-efficient models. In the forecast period, there is predicted to be a notable shift from 9,000-12,000 BTU units to 18,000-24,000 BTU units, reflecting the increased demand for more powerful cooling capabilities.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See all of our definitionsThis report originates from Passport, our Air Treatment Products research and analysis database.
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