After energy prices spiked in 2022 following Russia’s invasion of Ukraine, electricity bills in Italy have been slowly returning to normal, with this pattern continuing in 2024. Nonetheless, the focus on energy efficiency will continue to be paramount for Italian consumers, given that lower energy consumption is important in preserving the environment as well as reducing energy bills.
Air treatment products is projected to see steady growth in retail volume terms over the forecast period, with local and European brands increasingly sharing the market with brands from other regions of the world, in particular Asia-Pacific. The presence of more affordable brands and products offering comparable performances to higher priced products could help to drive an increase in the penetration rate for products such as air conditioners and air purifiers.
The penetration rate for split air conditioners in Italy rose over the review period thanks to the government’s stimulus programme. While the lack of government support is likely to limit the growth of the category over the forecast period there are now significantly more households which have air conditioners and who will need to replace them in the future.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See all of our definitionsThis report originates from Passport, our Air Treatment Products research and analysis database.
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