Air conditioners is expected to see further strong growth over the forecast period, as summer heatwaves are expected to intensify, and more people will have enough disposable income to purchase such products. However, growth is set to be slower than the peak seen in 2023 and 2024, as many consumers have carried forward their purchases, and replacement cycles of air conditioners tend to be relatively long at around 8-10 years.
Chinese brands will continue to expand in the Philippine market in the forecast period, capturing share from established brands through their affordability and innovations. In 2019, Chinese brands contributed less than 4% of market share in air conditioners in the Philippines.
Air purifiers is set to continue to see strong growth over the forecast period with more people moving to the cities and becoming concerned about the pollution. This especially applies to families with young children from upper-middle to high income households, who can afford to be more concerned about longer-term health.
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Understand the latest market trends and future growth opportunities for the Air Treatment Products industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Treatment Products industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Air Treatment Products
This category includes all cooling (window, room and split air conditioners, desk fans, standing fans, tower fans, air coolers and ceiling fans), dehumidifiers, humidifiers, air purifiers.
See all of our definitionsThis report originates from Passport, our Air Treatment Products research and analysis database.
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