Cider/perry in Japan is set to see a slow and steady total volume decline in the forecast period. The category faces a significant challenge due to low awareness of cider.
Despite struggling to achieve growth, partly due to the declining population of legal drinking age, cider/perry is expected to benefit from the trend towards low alcohol beverages driven by health consciousness. The Ministry of Health, Labour and Welfare in Japan established its first “Guidelines for Drinking Alcohol with Health Consideration”, officially announcing them in February 2024.
As the craft trend gains momentum in beer and spirits, it is evident there is growing demand amongst consumers for locally produced, more natural products. This trend is opening up opportunities for the development of craft cider/perry.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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