Sales of cider/perry are forecast to decline in volume terms in 2025 and beyond. Producers face structural headwinds including a weak premium image and low average unit prices, stemming from limited marketing investment and in-store promotion.
Producers are intent on revitalisation. Cider offers fewer calories than beer, lower prices than many alternatives and is an inherently natural product.
Early 2024 saw the launch of HARTZ Beer & Cider, a hybrid concept from craft brewer Eguzki and cider maker Topa, priced at EUR3 per 33cl glass bottle. Combining Topa’s quality image with Iguski’s craft credentials, the range available in white and rosé variants at 5.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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