Cider/perry is predicted to see total volume sales tip back into positive territory in 2025 and then increase consistently thereafter. Growth rates look set to be marginal throughout the forecast period, however, as there is no real tradition of consumption in Azerbaijan and Carlsberg’s recent decision to scale back promotional and distribution support for dominant brand Somersby will make it even more difficult for the category to gain a broader appeal.
Competition from flavoured/mixed lager and RTDs will continue to subdue demand for cider/perry over the forecast period. All three categories have a somewhat similar positioning, in that they offer sweeter-tasting products that primarily appeal to young adults and are seen as more refreshing beverages for hotter summer weather.
Poor growth prospects mean cider/perry is expected to witness little or no innovation over the forecast period. Moreover, it is likely any launches that do take place will comprise the addition of novel flavours to existing ranges rather than the introduction of completely new brands.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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