Cider sales are anticipated to face challenges in the forecast period, as a growing number of young adults are choosing not to drink cider. Instead, younger generations are seeking lighter drinks, as well as RTDs, which have more a more youthful image.
Regular cider is considered old-fashioned and will therefore find it difficult to attract new customers from the all-important young adult base, unless brands invest to reposition themselves. The majority of cider/perry consumers are Gen X and Millennial females who are already quite familiar with traditional cider brands.
Premium cider is the only area that has managed to increase sales in recent years. Whilst domestic and imported premium ciders are available in Denmark, overall sales is low.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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