Non-alcoholic cider is projected to witness dynamic volume growth over the forecast period, following the moderate uptick in volume sales over 2024. The growing acceptance and popularity of low- and non-alcoholic beverages in Malaysia is expected to positively influence the category's expansion over the forecast period.
Cider/perry will enjoy further growth and gain appeal through immersive brand experiences and innovative collaborations. These initiatives will not only enhance brand visibility but will drive trial and purchase intent, particularly among younger, experience-driven adults.
Influencer marketing continues to be a powerful tool for expanding brand share and reaching new consumer segments in Malaysia’s cider/perry market. Somersby has effectively leveraged this strategy to amplify product launches and deepen brand engagement.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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