Over the forecast period, cider/perry offers limited potential for strong volume growth. Beer and spirits will remain as the two major alcoholic drinks categories offered by most local retailers, while RTDs is likely to continue to expand, leaving limited room for cider/perry.
Due to an ongoing focus by cider brands to focus on attracting more affluent consumers, an increasing number of players will likely position themselves as alternatives to sparkling wine rather than RTDs and beer.
The fact that cider is an apple-based drink could present opportunities in Brazil, especially when considering that the country’s southern region is an important apple-producing hub. Towards the end of the review period, the prices of some fruits faced strong increases due to environmental and production issues that have been impacting Brazil as well as other regions in the world.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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