Despite anticipated volume growth over the forecast period, cider/perry will remain the smallest category within the overall alcoholic drinks market, and as such, these offerings are generally overlooked it when Guatemalan consumers are choosing an alcoholic beverage. Cider/perry faces strong competition from other low-alcohol beverages, especially beer, which benefits from significant marketing investment and widespread consumer familiarity.
Although cider/perry has gained some popularity in Guatemala in recent years - particularly among younger consumers - it remains a low-volume category, and its leading brands are generally perceived as lower in quality compared to those in more developed markets. However, a number of artisanal producers have begun crafting cider using locally grown apples and other native fruits, gradually bringing more diversity to the market.
Despite a limited impact in terms of volume, El Zapote Brewing Company entered the cider market in October 2024 with the launch of a limited-edition product called Zapote, targeting artisanal beverage enthusiasts. The cider was presented in a clear glass bottle to highlight its golden colour and featured a label with the brand mascot, Hoppy, referencing the drink’s Celtic origins.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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