Cider/perry is expected to continue its upward trajectory in Bulgaria, driven by the expanding trend toward low-alcoholic beverages, particularly among younger and health-conscious consumers. While consumption will continue to show seasonal peaks during the warmer months, it is increasingly viewed as a refreshing, year-round alternative to beer especially by those who prefer fruitier or lighter-tasting drinks.
The growing popularity of outdoor activities, music festivals, and public events is expected to further fuel on-trade sales of cider and perry in Bulgaria. While this channel operates from a smaller base and is set to expand at a slower pace than off-trade, its connection to social experiences makes it an important contributor to volume growth.
As the undisputed leader in cider, Carlsberg Bulgaria AD’s Somersby is expected to remain the main source of innovation. The brand continues to expand its product portfolio with creative flavour combinations, such as the newly launched Somersby Raspberry & Lime, catering to the evolving tastes of younger, experimental consumers.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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