Cider/perry is projected to see declines in total volume and value (constant 2024 prices) sales in the early forecast period, before rebounding with moderate-to-strong increases. The category performance is set to remain largely dependent on tourism flows, especially arrivals from the UK and Scandinavian countries, given the popularity of particularly cider in these markets.
Seasonality is set to remain a key obstacle to development and growth, as consumption is expected to continue to peak in summer, Greece’s key tourism season. On the other hand, the anticipated increase in arrivals in Athens, which is expected to continue to be widely promoted as a city break destination, could potentially contribute to growth opportunities in autumn and spring.
There is unlikely to be significant innovation in cider/perry due to the category’s limited appeal to the domestic population. This discourages strong investment from players.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsThis report originates from Passport, our Cider/Perry research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!