Cider/perry is set to see further modest growth over the forecast period. Growth will be supported by the fact that cider is less expensive than wine or spirits in Sweden, primarily due to lower alcohol taxes resulting in lower unit prices.
No and low alcohol cider/perry variants are set to see rising demand in the forecast period, with the consumption of such products being seen as fashionable amongst younger generations between the ages of 18 and 35. As in other categories, sales of non-alcoholic variants will be supported by the ongoing rise in consumer health consciousness.
The on-trade channel is set to push sales of cider/perry forward during the forecast period. On-trade sales are particularly important to cider/perry because it is a seasonal beverage and summers, when people are more inclined to socialise away from home in on-trade outlets, are generally getting warmer.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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