Compared with other alcoholic drinks categories, overall sales of cider/perry are still relatively low in China. However, thanks to the increasing demand for lower alcohol beverages, cider/perry is expected to maintain double-digit total volume and current value growth rates in China in the forecast period.
With leading brands already making gains from retail e-commerce, to boost visibility and reach among young adults, this channel will become more widely embraced in the upcoming years. Domestic brands are emerging in cider/perry by focusing on the e-commerce channel, such as Shan Cheng Niang Zao.
Innovation will centre on more creative flavours and artistic design over the forecast period, as brands seek to attract the all-important young adult demographic. Overall, the sparkling taste and low alcohol positioning makes cider an appealing offering to the younger generation.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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