In the forecast period, total volume sales of cider/perry in Singapore are expected to see a slow decline, with both the off-trade and on-trade channels anticipated to see slight negative volume CAGRs. Hence, more efforts will be needed to drive volume growth in this category over the forecast period, as consumers have been showing declining interest.
The increasing “sober-curious” culture has resulted in some consumers cutting back on the amount of alcohol they consume, mainly for health reasons. This shift is expected to adversely impact the growth of cider/perry, as well as other categories, such as beer, particularly in the off-trade channel, in which they compete for limited retail shelf space.
Cider/perry is anticipated to face increased competition from RTDs over the forecast period, as both are perceived as affordable options in the lower ABV range, and offer different flavours. Although RTDs remains a relatively new category, demand is expected to grow.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See All of Our DefinitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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