Cider/perry is set to see strong growth in off- and on-trade volume terms over the forecast period. This projected positive performance is based on several factors including increasing availability of cider/perry both in off- and on-trade channels.
The distribution of cider/perry through supermarkets and hypermarkets remained quite limited in 2024 with shelves mostly featuring foreign mid-priced products. On the contrary, most of the premium cider/perry products in Italy were sold through retail e-commerce.
On-trade sales of cider/perry saw stronger growth than off-trade sales in 2024, with this being in part due to consumers shifting from beer to cider/perry when out socialising and drinking with friends and family. This was due to a combination of lower price increases as compared to beer (which saw stronger price growth in 2023-2024), new innovations and a growing shift towards mindful drinking.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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