Cider/perry is anticipated to expand at a moderate pace over the forecast period, in accordance with greater product variety and access to various distribution channels. To make growth more sustainable, incumbent players may benefit from mass advertising and influencer tie ups, particularly due to the low awareness of cider relative to spirit-based RTDs.
Amid the growing consumer interest in spirit-based RTDs in the Philippines, cider will likely face greater competition, thereby raising the importance of innovation to remain competitive over the forecast period. Cider products are typically flavoured apple, but introducing Filipino flavours could be a sought-after innovation that gives the category greater visibility.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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