While sales of cider/perry have shown resilience over the review period, the declining trend is expected to continue over the forecast period. Any future expansion would largely require broader availability, year-round marketing, and product innovation to reposition the category beyond its traditional holiday niche.
Over the forecast period, the rising consumer interest in still light and sparkling wines is expected to sustain strong growth in the wine category. This momentum will be driven by a broader selection of products across diverse price points and the continuous emergence of new brands, making wine more accessible and appealing.
As of 2024, cider sales in Mexico will remain highly concentrated, with Valle Redondo SA de CV continuing to dominate the category. The company offers three regular cider brands—Campanario, Valle Redondo, and Santa Claus—alongside its non-alcoholic option, Frutté.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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