Over the forecast period, cider/perry is projected to record strong performance in line with the increasing influence of Western lifestyle. A growing number of Vietnamese consumers have developed a habit of drinking cider/perry when they are doing fun activities, such as gathering with friends, partly due to the marketing activities of Heineken Vietnam Brewery.
Retail e-commerce is expected to gain popularity in cider/perry over the forecast period, in line with the strong development of online shopping Vietnam. As such, players will focus on building their official stores online as well as utilising popular retail e-commerce platforms, such as Shopee and Lazada.
Product innovation in cider/perry will remain focused on new flavours, with major brands and small craft producers leading the way in the upcoming years. The success of StrongBow Kiwi Dragonfruit has encouraged other companies to introduce new products that blend fruit flavours and resemble cocktails.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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