In 2024, a key trend influencing alcoholic drinks was the cost-of-living crisis and economic downturn, resulting in discretionary spending levels drying up. Within cider/perry, this led to reduced expenditure through both the off- and on-trade channels, albeit with a slightly more pronounced impact on foodservice.
A billion New Zealand dollar export category, “premium cider” sections in supermarket and liquor stores and over 2,000 hectares of cider apple orchards nationwide. This is the ambition being driven by Cider Apples New Zealand.
Moving forward, the growing consumer demand for non alcoholic, lower-calorie and low-sugar options will play a significant role in shaping cider as a category in New Zealand. As consumers become more health-conscious, many are opting for beverages that align with their wellness goals.
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Understand the latest market trends and future growth opportunities for the Cider/Perry industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cider/Perry industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Cider/Perry
Cider is made from fermented apple juice while perry is made from fermented pear juice. Both artisanal and industrial cider/perry are included.
See all of our definitionsThis report originates from Passport, our Cider/Perry research and analysis database.
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