Consumer Health in Brazil
Consumer health in 2024: The big picture
What next for consumer health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Summary 1 Research Sources
Analgesics in Brazil
As consumers value efficacy, analgesics maintains growth from a high base
Several growth drivers contribute to positive performance
Dorflex continues to lead thanks to constant development
Continued growth, with more targeted products likely to be seen
Changing demographics set to impact sales of analgesics
Move towards retail e-commerce along with rise of single-person households
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
Sleep Aids in Brazil
Third consecutive year of double-digit value growth for sleep aids in Brazil
Polarisation in the search for sleep aids: A growing divide between prescription medications and natural alternatives
The demand for quality sleep spills over into different industries
Continued growth for sleep aids, as consumers take control of sleep quality
Melatonin will remain popular, but there are questions over its efficacy
Sleep patches likely to become an increasingly popular alternative to oral products
Table 18 Sales of Sleep Aids: Value 2019-2024
Table 19 Sales of Sleep Aids: % Value Growth 2019-2024
Table 20 NBO Company Shares of Sleep Aids: % Value 2020-2024
Table 21 LBN Brand Shares of Sleep Aids: % Value 2021-2024
Table 22 Forecast Sales of Sleep Aids: Value 2024-2029
Table 23 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
Cough, Cold and Allergy (Hay Fever) Remedies in Brazil
Solid growth, especially for antihistamines, due to changing climate
Players offering products to address allergies perform well
Foodservice apps also now deliver products from pharmacies
Changes in demographics set to continue impacting growth potential
Pilot project for digital leaflets, and further changes in packaging likely
Generic medicines set to see increasing competition
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
Dermatologicals in Brazil
Hair loss treatments drives growth as people try to increase their confidence
Nappy (diaper) rash treatments continues to account for more than half of value sales in dermatologicals
Wider range of distribution channels in dermatologicals
Demographics likely to impact nappy (diaper) rash treatments in different ways
Antifungals expected to perform well as more people engage in sports
Increasing competition between standard and herbal/traditional products
Table 30 Sales of Dermatologicals by Category: Value 2019-2024
Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
Digestive Remedies in Brazil
Rise in digestive problems and better understanding of benefits of gut health drive growth
Antacids and new product formats contribute to growth
Diarrhoeal remedies continues to increase, with flooding a major growth driver
Demographics and multifunctional benefits set to drive continued growth
Antacids to maintain the highest growth due to low dietary quality amongst some consumers
Competition from categories within and outside consumer health set to prevent a stronger increase
Table 37 Sales of Digestive Remedies by Category: Value 2019-2024
Table 38 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 39 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 40 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 41 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
Eye Care in Brazil
Eye care maintains its rising trend, while the growth potential remains strong
Risks to public health and trust from unregistered eye care products
Trust is an important factor when choosing a brand in eye care
Air quality and screen time likely to contribute to growth, especially amongst younger consumers
Complementation not competition
Retail e-commerce set to maintain distribution growth
Table 43 Sales of Eye Care by Category: Value 2019-2024
Table 44 Sales of Eye Care by Category: % Value Growth 2019-2024
Table 45 NBO Company Shares of Eye Care: % Value 2020-2024
Table 46 LBN Brand Shares of Eye Care: % Value 2021-2024
Table 47 Forecast Sales of Eye Care by Category: Value 2024-2029
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
NRT Smoking Cessation Aids in Brazil
NRT smoking cessation aids are too expensive for many Brazilians
Shortages and rising prices hamper volume growth, but drive value growth
Little challenge for the two leaders due to lack of volume growth over the review period
Nicotine sachets and e-cigarettes expected to bring younger consumers to the category
Discussions over taxes on cigarettes advancing
WHO guidelines likely to shape smoking cessation services in Brazil
Table 49 Number of Smokers by Gender 2019-2024
Table 50 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 51 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Table 52 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
Table 53 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
Table 55 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
Wound Care in Brazil
More active lifestyles drive a return to volume growth
Price competition rather than product development
Purchases on demand increase, rather than stocking wound care products at home
Participation in exercise set to drive growth in sales and product development
Ageing population set to contribute to growth
Environmental concerns likely to come to the fore
Table 56 Sales of Wound Care by Category: Value 2019-2024
Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
Sports Nutrition in Brazil
Dynamic growth for sports nutrition in Brazil, driven by socioeconomic changes and evolving consumer segments
Fierce competition due to new entrants, while challenges and opportunities emerge across the production chain
E-commerce expands, but faces credibility challenges with the rise of irregular products
Dynamic growth, with innovations and plant-based proteins set to drive future transformation
Balancing wellness and aesthetics: The paradox of modern health choices
Brazil accelerates catch-up in protein product portfolio to align with global markets and maintain e-commerce growth momentum in the forecast
Table 62 Sales of Sports Nutrition by Category: Value 2019-2024
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 64 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
Dietary Supplements in Brazil
Probiotics supplements cements its place in the Brazilian market, while glutamine and psyllium pave new paths for gut health
Younger generations migrate from tablets to new formats, especially powder
Sanavita signs partnership with JBS, collagen continues to play an important role, and L’Oréal acquires part of Galderma
Dietary supplements set for dynamic growth, with an increasing focus on the female demographic
The resurgence of omega-3 and its impact on dietary supplements
The evolution of foods and their impact on dietary supplements
Table 68 Sales of Dietary Supplements by Category: Value 2019-2024
Table 69 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 70 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 71 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 72 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 73 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
Vitamins in Brazil
Multivitamins grows above single vitamins for the second year running
Vitamin D is a highlight in the Brazilian market in 2024, especially when combined with magnesium
The evolution of vitamins in Brazil: Influence, innovation, and convenience
As the wellness revolution progresses, the competition becomes tougher with other consumer categories
Incomes could challenge growth in the coming years
Consumers must intensify ambivalence in their perception of digital influence
Table 75 Sales of Vitamins by Category: Value 2019-2024
Table 76 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 77 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 78 NBO Company Shares of Vitamins: % Value 2020-2024
Table 79 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 80 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 81 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
Weight Management and Wellbeing in Brazil
Weight management and wellbeing sees limited growth as categories battle for consumers’ share of wallet
Nestlé overtakes Herbalife to secure second place in weight management and wellbeing
Wegovy officially arrives in Brazilian pharmacies, and new competitors set to arrive in 2025
Double standards regarding GLP-1 use, and a more realistic consumer outlook on weight management and wellbeing will shape the forecast
The decline of quick-fix weight loss and the rise of holistic wellbeing
Expanding the market for weight management products in Brazilian grocery channels: Opportunities and challenges
Table 82 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 83 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 84 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 85 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 86 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 87 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
Herbal/Traditional Products in Brazil
The growth of herbal/traditional products in Brazil: Navigating the balance between preventive wellness and standard OTC medications
Combination of technology and tradition gives centrality to consumers through education
Anvisa holds public consultations to review the regulatory framework for herbal products
Herbal/traditional vitamins and dietary supplements likely to be a highlight in the forecast period
Government investment to boost herbal/traditional products in Brazil, expanding access and consumer confidence in the long term
In the short term, credibility and fragmentation are still factors which will limit growth
Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
Paediatric Consumer Health in Brazil
Climate change shifts the main focus of paediatric consumer health from dipyrone to digestive remedies
New formats and rising competition redefine paediatric consumer health, especially in paediatric vitamins and dietary supplements
Johnson & Johnson maintains its lead in nappy (diaper) rash treatments
Stable growth ahead for paediatric consumer health in Brazil amidst demographic shifts
Increased screen time may drive growing demand for paediatric products
Consumer-centricity must give prominence to convenience strategies
Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029