Consumer health in Côte d’Ivoire is boosted by urbanisation, population growth, health and wellness and improving economic indicators in 2024. Despite improvements, unsanitary conditions in some areas foster illness and disease.
Inflation is impacting consumer health in Côte d’Ivoire, with low-income consumers tending to ask for lower-priced drugs. This trend is most visible in cough, cold and allergy (hay fever) remedies.
Consumer health has a positive reputation in Côte d’Ivoire, supported by traditional media and social media, which raise awareness of the industry. Social media has become a key influence on consumers’ purchasing decisions.
Low-income families have some difficulties accessing medicines, giving high inflation towards the end of the review period. They will often ask for the lowest-priced option when they visit the pharmacy.
Pharmacies remained the only channel allowed to sell consumer health products in 2024, except for some wound care products and mainstream dermatologicals used in the prevention/treatment of athlete’s foot, which are sold in some grocery retailers. However, there is a high presence of informal channels where substandard quality medication is sold as well as counterfeit items.
There is strict regulation of OTC products in Côte d’Ivoire and the government agency responsible for this is the Direction des Pharmacies et Medicament et des Laboratoires (DPML). Before any Rx or OTC medicines can be sold legally, they must be approved by the DPML and the pharmaceutical regulator and included on the list of approved medicines.
Regulation of the claims that can be made on behalf of vitamins and dietary supplements in Côte d’Ivoire is controlled by Presidential Decree No. 2016-717 of 14 September 2016 “On the regulation of the advertising of medicines, other health products and pharmaceutical establishments”.
Overall, the performance of consumer health is set to be healthy in retail value (constant 2024 prices) growth terms over the forecast period, mainly led by urban middle- and high-income consumers. During the forecast period.
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Consumer Health
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing
See all of our definitionsThis report originates from Passport, our Consumer Health research and analysis database.
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