Consumer Health in the US
Consumer health in 2024: The big picture
What next for consumer health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Summary 1 Research Sources
Analgesics in the US
Analgesics overall to see a softer value performance in 2024
A new class of pain relief prescription medicine could bring change to analgesics
Continued momentum in topical analgesics/anaesthetic fuelled by new product launches
Aspirin and naproxen to witness continued declines over the forecast period
Emphasis on menstrual health could lead to combination menstrual pain management products
Paediatric-oriented players could disrupt analgesics through format and ingredient formulations
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
Sleep Aids in the US
Value growth in sleep aids continues to fall as traditional products lose their edge
Natural sleep support ingredients see benefits from digital trends, such as the “sleepy girl mocktail”
DTC and legacy brands look to innovate through sleep supplementation in new product launches
How legacy players will look to innovate in a category under threat
Retail e-commerce expected to continue to play a major role in the future of sleep aids and sleep adjacent categories
Paediatric sleep products could move away from melatonin positioning due to concerns
Table 18 Sales of Sleep Aids: Value 2019-2024
Table 19 Sales of Sleep Aids: % Value Growth 2019-2024
Table 20 NBO Company Shares of Sleep Aids: % Value 2020-2024
Table 21 LBN Brand Shares of Sleep Aids: % Value 2021-2024
Table 22 Forecast Sales of Sleep Aids: Value 2024-2029
Table 23 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
Cough, Cold and Allergy (Hay Fever) Remedies in the US
Cough, cold and allergy (hay fever) remedies continues its return to normality
Private label momentum slows amidst easing price pressures
Haleon’s Robitussin recalled for microbial contamination
Climate change to influence stable consumer uptake for cough, cold, and allergy remedies
FDA’s phenylephrine ruling could disrupt major players in cough and cold remedies
Pharyngeal preparations to experience cannibalisation from medicated confectionery
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
Dermatologicals in the US
Mixed performance expected in dermatologicals in 2024, as consumers continue struggling with inflation, economic uncertainty, and ongoing price increases
New policy changes and rise in service-based offerings expected to impact the performance of antiparasitics/lice (head and body) treatments
Top consumer priorities of safety and skin health spur innovation in dermatologicals
Consumer interest in natural and non-medicated solutions could moderate the growth of dermatologicals over the forecast period
Digital engagement could provide a promising avenue to improve brand perception, build communities, and educate consumers
The competitive environment is set to intensify, with rising pressure expected from beauty and personal care, as well as prescription-based offerings
Table 30 Sales of Dermatologicals by Category: Value 2019-2024
Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
Digestive Remedies in the US
Digestive remedies continues to benefit from post-pandemic health changes and wellness-oriented product developments
Digestive remedies direct-to-consumer disruptor brand Wonderbelly enters CVS
Big brands and direct-to-consumer brands compete with product launches
Laxatives well-positioned for US demographic shifts
PPIs set to see significantly reduced consumer intake over the forecast period due to side-effects and substitutes
Digestive support products positioned for women’s health could witness heightened mergers and acquisitions activity
Table 37 Sales of Digestive Remedies by Category: Value 2019-2024
Table 38 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 39 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 40 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 41 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
Eye Care in the US
The heightened allergy season is driving demand for allergy eye care products and sparking innovation
Dry eye conditions remain at the forefront of advances in eye care offerings
Recalls of eye drops highlight the significance of eye health education
Worsening climate conditions present an opportunity for eye care players
Sustainable formulations will be a crucial factor in terms of premiumisation
Beauty positioning shows promise for standard eye care
Table 43 Sales of Eye Care by Category: Value 2019-2024
Table 44 Sales of Eye Care by Category: % Value Growth 2019-2024
Table 45 NBO Company Shares of Eye Care: % Value 2020-2024
Table 46 LBN Brand Shares of Eye Care: % Value 2021-2024
Table 47 Forecast Sales of Eye Care by Category: Value 2024-2029
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
NRT Smoking Cessation Aids in the US
Patch format continues to witness a stagnant performance
Haleon’s international divestments hint at uncertain trajectory for the domestic landscape
More direct-to-consumer brands on the horizon
Nicotine cessation medication: Potential category disruptor?
Uncertain regulatory landscape for ZYN nicotine pouches could benefit traditional NRT solutions
Vaping and usage of nicotine pouches increasing amongst younger generations in the US
Table 49 Number of Smokers by Gender 2019-2024
Table 50 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 51 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Table 52 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
Table 53 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
Table 55 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
Wound Care in the US
Maturity continues to limit growth in wound care
Kenvue remains at the forefront of wound care, offering a diverse range of high-quality products
Retail e-commerce emerges as a popular distribution channel for wound care
Product innovation, while currently constrained, will be key to drive value growth
Dangerous “forever chemicals” may hinder the growth prospects for wound care
Maturity and declining population to limit volume growth; however, sustainability credentials set to become an important selling point
Table 56 Sales of Wound Care by Category: Value 2019-2024
Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
Sports Nutrition in the US
Another strong year for sports nutrition, owing to an increased focus on health and fitness
Innovation plays a crucial role in reaching a broader audience
Retail e-commerce and omnichannel strategy strengthen penetration of sports nutrition
Personalisation set to gain momentum in sports nutrition
Cross-industry competition increases in response to the blurring wellness concept
Sustainable sports nutrition set to gain further momentum
Table 62 Sales of Sports Nutrition by Category: Value 2019-2024
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 64 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
Dietary Supplements in the US
Dietary supplements experiences steady value growth; protein-rich dietary supplements benefit from heightened health awareness
The rise of mergers and acquisitions in the wellness industry
New supplement guidelines adopted by Amazon
Dietary supplements set to maintain solid growth; launches will be targeted towards specific consumer groups
Products for women’s health and beauty from within on the rise
Multifunctionality and personalisation set to gain further momentum
Table 68 Sales of Dietary Supplements by Category: Value 2019-2024
Table 69 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 70 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 71 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 72 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 73 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
Vitamins in the US
Vitamins maintains a steady value growth performance
Unique marketing tactics to stimulate growth
Private label benefits from affordability and value
Vitamins set to face increasing rivalry from functional food and drinks
Rise in personalised approach to focus on targeted health concerns
Innovation is key to ensuring continuous growth in value sales
Table 75 Sales of Vitamins by Category: Value 2019-2024
Table 76 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 77 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 78 NBO Company Shares of Vitamins: % Value 2020-2024
Table 79 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 80 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 81 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
Weight Management and Wellbeing in the US
Weight management and wellbeing sees a steeper value decline
Legislative restrictions on sale of diet pills and muscle-building supplements to teens
Changing perception of methods of weight loss
Consumers’ potential re-entry to the category after taking GLP-1 drugs
Lifestyle shifts in terms of diet and exercise remain top-of-mind for weight management consumers
GLP-1 support products on the rise in weight management and wellbeing
Table 82 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 83 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 84 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 85 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 86 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 87 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
Herbal/Traditional Products in the US
Herbal/traditional products experiences another year of growth
Innovation is key to maintaining growth for herbal/traditional products
Rise of adaptogens and mushrooms as brain and cognitive health products
Mixed performance of herbal/traditional dietary supplements as a method for weight loss
Continued interest in women’s health could highlight menstrual health support and drive integrated solutions for managing menstrual pain
Concerns about efficacy and safety could lead to further regulation, hinting at the potential slower growth of herbal/traditional products
Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
Paediatric Consumer Health in the US
Paediatric analgesics and cough, cold and allergy remedies set to continue to decline from their 2022 peak
Paediatric sleep offerings to expand ingredient innovation beyond melatonin products
Increased emphasis on monitoring nutritional trends and balanced supplement intake
Opportunities for players in paediatric analgesics to disrupt the market through format and ingredient innovation
Focus on natural/herbal trends, and new launches to widen the customer base
Positive outlook for paediatric vitamins and dietary supplements
Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029