Consumer Health in the United Kingdom
Consumer health in 2024: The big picture
What next for consumer health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Summary 1 OTC: Switches 2023-2024
Summary 2 Research Sources
Analgesics in the United Kingdom
Growth of analgesics continues in 2024, albeit at a slower rate
Rise of combination products driven by demand for efficacy
Topical analgesics boosted by “summer of sport”
Strain on NHS creates further growth potential for analgesics
Private label pain relief performs well during cost-of-living crisis
Chickenpox vaccine may impact paediatric analgesics over forecast period
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
Sleep Aids in the United Kingdom
Elevated demand for sleep aids driven by consumers’ rising stress levels
Herbal/traditional sleep aids under threat from potential side effects
Use of sleep aids gaining popularity among younger consumers
Wearable technology to cannibalise sleep aid sales
Holistic health becomes more important to consumers rather than sleep alone
E-commerce to become significant channel for more extreme insomnia cases
Table 18 Sales of Sleep Aids: Value 2019-2024
Table 19 Sales of Sleep Aids: % Value Growth 2019-2024
Table 20 NBO Company Shares of Sleep Aids: % Value 2020-2024
Table 21 LBN Brand Shares of Sleep Aids: % Value 2021-2024
Table 22 Forecast Sales of Sleep Aids: Value 2024-2029
Table 23 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
Cough, Cold and Allergy (Hay Fever) Remedies in the United Kingdom
Multiproduct hay fever routines drive category growth
Changes to codeine linctus regulation boost cough remedies
Slowing growth for cough and cold treatments among younger consumers
E-commerce is gaining popularity due to product shortages
FDA study shows oral phenylephrine to be ineffective
Natural hay fever treatments to grow over the forecast period
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
Dermatologicals in the United Kingdom
Hair loss treatments remains dynamic performer due to greater understanding and awareness
Scabies outbreak boosts growth of antipruritics
E-commerce removes unease for consumers purchasing dermatologicals
Expanding the target audience of hair loss treatments
Competition from beauty and personal care
Technology has potential to aid diagnosis of skin conditions
Table 30 Sales of Dermatologicals by Category: Value 2019-2024
Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
Digestive Remedies in the United Kingdom
Growth continues due to rising awareness and advertising
Specialised diets pose threat to category’s value
Proton pump inhibitors lose growth momentum due to negative publicity
Education and openness to push natural solutions among younger consumers
Gut microbiome to gain momentum in marketing and communications
At-home testing to be the next frontier for digestive health
Table 37 Sales of Digestive Remedies by Category: Value 2019-2024
Table 38 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 39 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 40 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 41 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
Eye Care in the United Kingdom
Prolonged exposure to digital screens increases demand for eye care
Allergy eye care continues to thrive due to impact of climate change
Budgetary constraints support eye care demand due to high costs of eyewear
NHS shortages to maintain demand for OTC eye care in the UK
Private label to gain popularity through specific positioning
Use of eye care to continue growing over the forecast period
Table 43 Sales of Eye Care by Category: Value 2019-2024
Table 44 Sales of Eye Care by Category: % Value Growth 2019-2024
Table 45 NBO Company Shares of Eye Care: % Value 2020-2024
Table 46 LBN Brand Shares of Eye Care: % Value 2021-2024
Table 47 Forecast Sales of Eye Care by Category: Value 2024-2029
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
NRT Smoking Cessation Aids in the United Kingdom
NRT smoking cessation aids maintain value growth despite waning demand
Smoking slowly losing popularity as consumers prioritise health and budgets
Vaping remains popular among younger consumers
Potential for proposed single use vape ban to be upheld over forecast period
Smoking ban for those born after 2009 is in effect in the UK
Competition from cessation pills following regulation change
Table 49 Number of Smokers by Gender 2019-2024
Table 50 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 51 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Table 52 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
Table 53 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
Table 55 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
Wound Care in the United Kingdom
Wound care experiences low growth due to minimal innovation
Consumers choose multifunctional products rather than specialised wound care
Hydrocolloid plasters gain popularity outside of blister treatment
Minimal growth expected over the forecast period
Consumers look to keep injuries open to treat, with only minimal concern for infection
“Summer of sport” represents an opportunity for growth in the short term
Table 56 Sales of Wound Care by Category: Value 2019-2024
Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
Sports Nutrition in the United Kingdom
Sports nutrition continues to record solid performance in 2024
Sports protein powder drives category growth
Increase in marketing campaigns to attract new customers
Ongoing retail development to benefit sports nutrition over forecast period
Competition to intensify as players enhance their brand portfolios
Food regulations to shape new product development strategies
Table 62 Sales of Sports Nutrition by Category: Value 2019-2024
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 64 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
Dietary Supplements in the United Kingdom
Value growth slows as unit price increases soften
Women’s health brands continue to gain traction
Consumer preference for dietary supplements over vitamins remains
Promotion of self-care expected to support growth over the forecast period
Competition from functional/fortified food and drink to intensify
E-commerce to remain key distribution channel amid growing focus on TikTok
Table 68 Sales of Dietary Supplements by Category: Value 2019-2024
Table 69 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 70 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 71 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 72 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 73 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
Vitamins in the United Kingdom
Despite further declines, demand for vitamins remains above pre-pandemic levels
Phizz demonstrates innovation in lacklustre multivitamins space
Gummy format continues to gain traction
Stable demand for vitamins over the forecast period
Opportunity for private label amid competition from combination dietary supplements
Competition with health and wellness foods expected to continue
Table 75 Sales of Vitamins by Category: Value 2019-2024
Table 76 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 77 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 78 NBO Company Shares of Vitamins: % Value 2020-2024
Table 79 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 80 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 81 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
Weight Management and Wellbeing in the United Kingdom
Meal replacement drives overall growth of weight management and wellbeing
Huel Ltd maintains its leadership despite regulatory challenges
Increasing demand for products that blend wellness and weight management
Steady increase in demand for weight management due to rising rates of obesity
New business opportunity with the approval of GLP-1 drugs
Competition to further intensify with mergers and acquisitions
Table 82 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 83 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 84 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 85 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 86 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 87 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
Herbal/Traditional Products in the United Kingdom
Herbal/traditional dietary supplements remain popular in the UK
Herbal/traditional topical analgesics benefits from multiple treatment solutions
Herbal/traditional brands gain popularity across categories due to heritage
Further growth to be boosted by sustainability interest
Herbal/traditional topical analgesics to maintain high growth over forecast period
E-commerce to play a significant role as distribution channel
Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
Paediatric Consumer Health in the United Kingdom
Weaker cold and flu season slows growth of paediatric consumer health
Parents take holistic view of health, considering lifestyles rather than OTC treatments
Sales of paediatric vitamins and dietary supplements continue to wane post-pandemic
Kenvue takes family-focused approach to disrupt paediatric monopoly
Paediatric vitamins and dietary supplements set to regain momentum
Proposed chickenpox vaccine could impact analgesics over forecast period
Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029