Consumer Health in Croatia

September 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Health industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Analgesics
  • Cough, Cold and Allergy Remedies
  • Digestive Remedies
  • Dermatologicals
  • NRT Smoking Cessation Aids
  • Sleep Aids
  • Eye Care
  • Wound Care
  • Vitamins
  • Dietary Supplements
  • Weight Management
  • Sports Nutrition
  • Herbal/Traditional Products
  • Paediatric Consumer Health

If you're in the Consumer Health industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Health in Croatia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Health in Croatia?
  • Which are the leading brands in Consumer Health in Croatia?
  • How are products distributed in Consumer Health in Croatia?
  • How has the regulatory and operating environment for Consumer Health changed in Croatia?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?

Consumer Health in Croatia

Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMER

DEFINITIONS

Summary 1 Research Sources

Analgesics in Croatia

KEY DATA FINDINGS

Analgesics sees positive growth post-pandemic
Paediatric and topical analgesics see strong rises
Ageing population supports category expansion
Maturity leads to stable volume sales
Generic variants will gain further ground
CBD faces rising interest as pain reliever
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029

Cough, Cold and Allergy (Hay Fever) Remedies in Croatia

KEY DATA FINDINGS

Inflation and price hikes support value growth in 2024
Demand remains strong for allergy relief
Nasal sprays prove popular, while private label expands
Anticipated slowed growth fore forecast period
Pharmacists to remain leading distribution channel, but e-commerce set to rise
Players to increase investment in advertising
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029

Dermatologicals in Croatia

KEY DATA FINDINGS

Consumers show rising interest in medicated skin care
Medicated shampoos and vaginal antifungals continue to rise
Haemorrhoid treatments benefits from sedentary habits
Competition set to intensify as market expands
Hair health to remain key concern, while segmentation becomes more prevalent.
Vaginal antifungals and haemorrhoid treatments will see further growth
Table 24 Sales of Dermatologicals by Category: Value 2019-2024
Table 25 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 27 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 28 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029

Digestive Remedies in Croatia

KEY DATA FINDINGS

Digestive remedies benefits from local lifestyles
Post-pandemic return to old patterns supports sales
Continued consumer shift towards herbal digestive remedies
Future demand to be sustained by modern lifestyles and post-pandemic travel
Powder products set to gain traction
Rising health awareness may post threat to greater growth
Table 30 Sales of Digestive Remedies by Category: Value 2019-2024
Table 31 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 33 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 34 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 35 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029

Wound Care in Croatia

KEY DATA FINDINGS

Inbound tourist flows support growth in wound care in 2024
Basic products benefit from rising interest
First aid kits see growth supported by increased car sales
Wound care faces uncertain future
Private label represents growing threat to branded alternatives
E-commerce prospects remain limited for wound care in Croatia
Table 36 Sales of Wound Care by Category: Value 2019-2024
Table 37 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 38 NBO Company Shares of Wound Care: % Value 2020-2024
Table 39 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 40 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029

Sports Nutrition in Croatia

KEY DATA FINDINGS

Strong value growth for sports nutrition in 2024
Sports protein RTD leads value growth
E-commerce maintains dynamism while players focus on new product launches
Growth will remain solid throughout the forecast period
Limited incomes present challenge to growth, and sustainability comes further to the fore
Sports protein RTD to forge ahead
Table 42 Sales of Sports Nutrition by Category: Value 2019-2024
Table 43 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 44 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 45 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 46 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 47 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029

Dietary Supplements in Croatia

KEY DATA FINDINGS

Self-medication trend and stress contribute to category growth in 2024
Aloe vera and coenzyme Q10 enjoy greater interest from local consumers
E-commerce expands as category remains dynamic with new launches
Stable growth forecast for dietary supplements
Exclusive e-commerce products to expand over forecast period
Media influence will remain impactful on category development as players strive to improve transparency
Table 48 Sales of Dietary Supplements by Category: Value 2019-2024
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 50 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 51 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 52 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 53 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029

Vitamins in Croatia

KEY DATA FINDINGS

Improved approach to preventative health pushes growth in vitamins post-pandemic
Government focus on consumer education encourages greater local interest in vitamins
E-commerce is gaining ground, as players launch new multivitamin variants
Growth set to slow during forecast period
Vitamins D and A will rise further, and overall category faces challenges from fortified foods and beverages
Intensified competition between brands and private labels
Table 55 Sales of Vitamins by Category: Value 2019-2024
Table 56 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 57 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 58 NBO Company Shares of Vitamins: % Value 2020-2024
Table 59 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 60 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 61 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029

Weight Management and Wellbeing in Croatia

KEY DATA FINDINGS

Volume growth is moderate in 2024
Weight loss supplements leads overall growth
Meal replacement product sees positive growth
Stable volume growth forecast for weight management and wellbeing
Continued growth for weight loss supplements and slimming teas
E-commerce to rise while direct selling will remain strong
Table 62 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 63 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 64 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 65 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 66 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 67 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029

Herbal/Traditional Products in Croatia

KEY DATA FINDINGS

Health and wellness trends contribute to category growth
Competitive landscape remains fragmented
Category benefits from improved quality of life and growth in e-commerce
Herbal/traditional options to remain strong in cough, cold and allergy remedies
Herbal/traditional digestive remedies will gain further ground
E-commerce expansion continues
Table 68 Sales of Herbal/Traditional Products: Value 2019-2024
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2019-2024
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2024-2029
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2024-2029

Paediatric Consumer Health in Croatia

KEY DATA FINDINGS

Stable demand in 2024
Motion sickness remedies leads overall growth while private label line Babylove sees success
Category shows dynamism as parents show greater interest in child-focused vitamins and dietary supplements
Parental interest in top-quality products for their children will continue though price sensitivity may challenge growth prospects
Demographic trends to impact category development
E-commerce will continue to support growth in paediatric consumer health
Table 74 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
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The following categories and subcategories are included:

Consumer Health

    • Adult Mouth Care
          • Adult Acetaminophen
          • Adult Aspirin
          • Adult Combination Products - Analgesics
          • Adult Diclofenac
          • Adult Dipyrone
          • Adult Ibuprofen
          • Adult Ketoprofen
          • Adult Naproxen
          • Adult OTC Triptans
          • Paediatric Acetaminophen
          • Paediatric Aspirin
          • Paediatric Combination Products - Analgesics
          • Paediatric Dipyrone
          • Paediatric Ibuprofen
          • Paediatric Naproxen
          • Acetaminophen
          • Aspirin
          • Combination Products - Analgesics
          • Diclofenac
          • Dipyrone
          • Ibuprofen
          • Ketoprofen
          • Naproxen
          • OTC Triptans
      • Topical Analgesics/Anaesthetic
    • Sleep Aids
      • Antihistamines/Allergy Remedies (Systemic)
        • Paediatric Allergy Remedies
        • Paediatric Cough/Cold Remedies
      • Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
      • Cough Remedies
        • Nasal Sprays
        • Oral Decongestants
        • Inhalant Decongestants
        • Decongestant Rubs
        • Nasal Decongestant Drops
        • Nasal Decongestant Plasters
      • Medicated Confectionery
      • Pharyngeal Preparations
      • Medicated Shampoos
      • Topical Antifungals
      • Vaginal Antifungals
      • Hair Loss Treatments
      • Nappy (Diaper) Rash Treatments
      • Antiparasitics/Lice (Head and Body) Treatments
      • Antipruritics
      • Cold Sore Treatments
      • Haemorrhoid Treatments
      • Paediatric Dermatologicals
      • Topical Allergy Remedies/Antihistamines
      • Topical Germicidals/Antiseptics
        • Paediatric Diarrhoeal Remedies
        • Paediatric Indigestion and Heartburn Remedies
        • Paediatric Laxatives
        • Paediatric Motion Sickness Remedies
      • Diarrhoeal Remedies
      • IBS Treatments
        • Antacids
        • Antiflatulents
        • Digestive Enzymes
        • H2 Blockers
        • Proton Pump Inhibitors
      • Laxatives
      • Motion Sickness Remedies
    • Emergency Contraception
      • Allergy Eye Care
      • Standard Eye Care
      • NRT Gum
      • NRT Inhalators
      • NRT Lozenges
      • NRT Patches
      • Other NRT
      • First Aid Kits
      • Gauze, Tape and Other Wound Care
      • Sticking Plasters/Adhesive Bandages
      • Protein/Energy Bars
      • Sports Protein Powder
      • Sports Protein RTD
    • Sports Non-Protein Products
      • Combination Dietary Supplements
        • Aloe
        • Combination Herbal/Traditional Dietary Supplements
        • Cranberry
        • Echinacea
        • Evening Primrose Oil
        • Garlic
        • Ginkgo Biloba
        • Ginseng
        • St John's Wort
        • Other Herbal/Traditional Dietary Supplements
        • Co-Enzyme Q10
        • Combination Non-Herbal/Traditional Dietary Supplements
        • Eye Health Supplements
        • Fish Oils/Omega Fatty Acids
        • Glucosamine
          • Calcium Supplements
          • Mineral Supplements
        • Probiotic Supplements
        • Protein Supplements
        • Other Non-Herbal/Traditional Dietary Supplements
    • Paediatric Vitamins and Dietary Supplements
    • Tonics
      • Multivitamins
        • Vitamin A
        • Vitamin B
        • Vitamin C
        • Vitamin D
        • Vitamin E
        • Other Single Vitamins
    • Meal Replacement
    • OTC Obesity
    • Slimming Teas
    • Supplement Nutrition Drinks
    • Weight Loss Supplements
    • Herbal/Traditional Topical Analgesics
    • Herbal/Traditional Sleep Aids
    • Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
    • Herbal/Traditional Digestive Remedies
    • Herbal/Traditional Dermatologicals
    • Herbal/Traditional Paediatric Dietary Supplements
    • Herbal/Traditional Dietary Supplements
    • Herbal/Traditional Tonics
    • Allergy Eye Care
    • Antihistamines/Allergy Remedies (Systemic)
    • Paediatric Allergy Remedies
    • Topical Allergy Remedies/Antihistamines
      • Paediatric Acetaminophen
      • Paediatric Aspirin
      • Paediatric Combination Products - Analgesics
      • Paediatric Dipyrone
      • Paediatric Ibuprofen
      • Paediatric Naproxen
      • Paediatric Allergy Remedies
      • Paediatric Cough/Cold Remedies
      • Paediatric Diarrhoeal Remedies
      • Paediatric Indigestion and Heartburn Remedies
      • Paediatric Laxatives
      • Paediatric Motion Sickness Remedies
    • Paediatric Dermatologicals
    • Nappy (Diaper) Rash Treatments
    • Paediatric Vitamins and Dietary Supplements

Consumer Health

It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing

See all of our definitions
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This report originates from Passport, our Consumer Health research and analysis database.

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