Consumer Health in Slovakia
Consumer health in 2024: The big picture
What next for consumer health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Summary 1 OTC: Switches 2023-2024
Summary 2 Research Sources
Analgesics in Slovakia
Consumption of analgesics is expected to stabilise
GSK’s Panadol brand is poised for recovery, while Nurofen could suffer from previous over-purchasing
Brighter performance for topical analgesics/anaesthetic
Optimistic outlook for the coming years
Manufacturers will focus on differentiation to stimulate demand
Traditional pharmacies will remain dominant channel of distribution
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
Sleep Aids in Slovakia
Continued growth for sleep aids despite economy showing signs of recovery
Herbal options remain dominant
Competitive landscape remains stable despite increasing competition from dietary supplements
Digital devices and longer screen times will fuel demand
Intensified competition from dietary supplements
Conservative distribution stance poses limitations on further expansion
Table 18 Sales of Sleep Aids: Value 2019-2024
Table 19 Sales of Sleep Aids: % Value Growth 2019-2024
Table 20 NBO Company Shares of Sleep Aids: % Value 2020-2024
Table 21 LBN Brand Shares of Sleep Aids: % Value 2021-2024
Table 22 Forecast Sales of Sleep Aids: Value 2024-2029
Table 23 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
Cough, Cold and Allergy (Hay Fever) Remedies in Slovakia
Climate change leads to increase in seasonal allergies, which favours sales of antihistamines/allergy remedies
Social media becomes important marketing tool
Continued growth expected, but high level of saturation in certain segments could limit demand
Seasonal allergies could see increase in duration
Omnichannel approach is set to continue to gain traction
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
Dermatologicals in Slovakia
Dermatologicals continue on positive growth trajectory
Haemorrhoid treatments to see further growth as poor dietary choices impact consumer health
Paediatric dermatologicals perform well
Environmental factors will impact demand for dermatologicals
Hair loss treatments will continue to thrive, despite competition from beauty products
Digitalisation and improved marketing communication will drive future sales
Table 30 Sales of Dermatologicals by Category: Value 2019-2024
Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
Digestive Remedies in Slovakia
Return of international travel and busy lifestyles, combined with high media visibility continues to support demand
Paediatric digestive remedies remains underdeveloped, with demand centred around a few brands
Proton pump inhibitors perform especially well, while supply of H2 blockers remains uncertain
Healthy growth expected, fuelled by busier, more stressful lifestyles
Increasing focus on younger generation
Increasing demand for probiotics could limit demand for digestive remedies
Table 37 Sales of Digestive Remedies by Category: Value 2019-2024
Table 38 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 39 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 40 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 41 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
Eye Care in Slovakia
Prolonged pollen season and associated allergies support growth of allergy eye care, although few OTC brands are available
Standard eye care sees stable demand, supported by central role of digital devices
Consumer are increasingly seeking herbal/traditional eye care solutions
Lifestyle trends and ageing population will continue to support demand for eye care
Allergy eye care will remain key driver of growth
Players will launch more sophisticated eye care products to compete with vitamins and dietary supplements
Table 43 Sales of Eye Care by Category: Value 2019-2024
Table 44 Sales of Eye Care by Category: % Value Growth 2019-2024
Table 45 NBO Company Shares of Eye Care: % Value 2020-2024
Table 46 LBN Brand Shares of Eye Care: % Value 2021-2024
Table 47 Forecast Sales of Eye Care by Category: Value 2024-2029
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
NRT Smoking Cessation Aids in Slovakia
Demand for NRT smoking cessation aids continues to grow, despite minimal financial support for such items
NRT lozenges benefit from increasing visibility and marketing support
Shift towards vaping poses significant competition
Greater commitment to advertising to sustain further growth, although rising competition from smoking alternatives could limit expansion potential
Electronic cigarettes and nicotine pouches are to be taxed from 2025
Potential deregulation of distribution and government reimbursement could boost future demand
Table 49 Number of Smokers by Gender 2019-2024
Table 50 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 51 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Table 52 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
Table 53 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
Table 55 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
Wound Care in Slovakia
Demand for wound care will be boosted by increasing tourism
Sales of new passenger cars will boost sales of first aid kits
Private label pose threat to established wound care brands
Wound care products to see steady, albeit modest growth
Competitive landscape to remain unchanged
E-commerce expected to see very little development
Table 56 Sales of Wound Care by Category: Value 2019-2024
Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
Sports Nutrition in Slovakia
Increasing popularity of sport and fitness activities drives demand for sports nutrition products
GymBeam secures its dominance in the local market
Sports protein RTD retains niche status, despite healthy growth
Continued trend towards healthy lifestyles will support demand for sports nutrition
Protein/energy bars offer wider opportunities to grow
E-commerce will continue to perform strongly
Table 62 Sales of Sports Nutrition by Category: Value 2019-2024
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 64 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
Dietary Supplements in Slovakia
Probiotics benefit from growing consumer interest in gut health
Concept of “beauty from within” gains traction
Slovak consumers turn to social media for dietary supplement recommendations
Beauty, stress management and mental health will be key areas of focus for dietary supplements
Possible movement towards a harmonised market for dietary supplements
New product launches will support demand
Table 68 Sales of Dietary Supplements by Category: Value 2019-2024
Table 69 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 70 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 71 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 72 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 73 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
Vitamins in Slovakia
Vitamins market enters a correction phase, following pandemic-driven fluctuations
Multivitamins sees healthy performance
Low vitamin D intake in Slovakia could have health implications
Modest growth for vitamins in the coming years
Traditional pharmacies will remain key channel for vitamins
Liposomal vitamins represent breakthrough in absorption and efficiency
Table 75 Sales of Vitamins by Category: Value 2019-2024
Table 76 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 77 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 78 NBO Company Shares of Vitamins: % Value 2020-2024
Table 79 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 80 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 81 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
Weight Management and Wellbeing in Slovakia
Slimming teas and meal replacement products are key drivers of growth
Meal replacement products see slowdown in growth
Natural ingredients are key attraction for consumers
Slimming teas and meal replacement products will benefit from their compatibility with busy, on-the-go lifestyles
Tax on sweetened beverages due to come into effect from 1st January 2025
E-commerce is set to grow further, capitalising on convenience and price advantages
Table 82 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 83 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 84 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 85 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 86 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 87 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
Herbal/Traditional Products in Slovakia
Growing consumer interest in herbal/traditional products, with cough, cold and allergy remedies leading the way
Sale of CBD products remains limited in Slovakia
Consumers seeking value for money drives momentum in e-commerce
Consumers looking to prevent side effects will seek more natural, herbal alternatives
Herbal/traditional digestive remedies will see further development
Supplier landscape is expected to remain fragmented with new players expected to enter the market
Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
Paediatric Consumer Health in Slovakia
Effect of stockpiling from previous years impacts paediatric analgesics
Rebound in paediatric vitamins and dietary supplements, driven by immunity focus and brand innovation
Expanding product portfolios increasingly cover paediatric consumer health products
Brands will leverage growing demand from Slovak parents despite falling birth rate
Paediatric vitamins and dietary supplements will continue to expand
Trend towards natural products to increase in paediatric dermatologicals
Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029