Consumer health continues to register strong growth in current value terms in 2024 thanks to the high level of purchasing power in Qatar. Growth is also being driven by an increase in self-diagnosis and self-medication, wide access to OTC products and high GDP per capita growth in Qatar.
The growth of consumer health in Qatar continues to be fuelled by the high purchasing power in the country, with spending per capita higher than the global average. Key factors such as the rising prevalence of self-medication, growing health awareness, and an increasing focus on preventative health measures, continues to drive demand for a wide range of consumer health products.
The interruptions that the COVID-19 pandemic caused to global supply chains represented a huge wake-up call for the government of Qatar as it laid bare the country’s reliance on imports for a wide variety of essential products. This led to a more intense push towards greater self-reliance as a nation, a process that had already been building since around 2017, as Qatar looks to become increasingly, if not completely, self-sufficient in many areas.
Qatar is one of the richest nation states in the world. As a result, people generally benefit from a high standard of living and strong purchasing power.
As one of the richest countries in the world, Qatar has witnessed tremendous investment and growth in its infrastructure in recent years. This has not only been seen in the country’s capital Doha, but also in other developing cities such as Lusail.
The Pharmacy and Drug Control Department (PDCD), which operates under the auspices of the Ministry of Public Health, handles the registration of OTC products by ensuring proper registration and quality control to regulate supply and consequent consumption of them. Labelling of these products is in both English and Arabic so as to meet the needs of the local population as well as the country’s many expatriates The process for registering and labelling products remains unchanged from last year.
Vitamins and dietary supplements are high in demand in Qatar and this is a reflection of the general deficiencies of vitamin D and vitamin C among the local population and a growing focus on preventative health. Sales of these products are tightly regulated, with the government registering products in the same way as with the registration of OTC medicines as per the actions of the Pharmacy and Drug Control Department (PDCD) under the Ministry of Public Health.
Consumers are spending more time educating themselves about health, wellness and fitness in Qatar and this is likely to have a mixed impact on consumer health. On one hand, this should encourage consumers to invest in a wider array of consumer health products including vitamins and dietary supplements, sports nutrition and more.
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Consumer Health
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing
See all of our definitionsThis report originates from Passport, our Consumer Health research and analysis database.
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