Consumer Health in Morocco
Consumer health in 2024: The big picture
What next for consumer health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
Table 3 Sales of Consumer Health by: Value Category2019-2024
Table 4 Sales of Consumer Health by: % Value Growth Category2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by: Value Category2024-2029
Table 11 Forecast Sales of Consumer Health by: % Value Growth Category2024-2029
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Summary 1 Research Sources
Analgesics in Morocco
Price sensitivity remains prevalent among Moroccan consumers in 2024
Medical professionals as trusted advisors
Players invest in packaging and branding
Solid growth forecast for overall category
Natural and herbal trends to persist, while health authorities focus on education
Government initiatives should encourage local production
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
Sleep Aids in Morocco
Solid growth for sleep aids in 2024
Limited access to mental health services drives demand
Price sensitivity remains prevalent, and traditional remedies remain popular
OTC and herbal sleep aids set to see strong growth
Increasing interest in natural and herbal solutions
Challenges remain despite positive outlook
Table 18 Sales of Sleep Aids: Value 2019-2024
Table 19 Sales of Sleep Aids: % Value Growth 2019-2024
Table 20 NBO Company Shares of Sleep Aids: % Value 2020-2024
Table 21 LBN Brand Shares of Sleep Aids: % Value 2021-2024
Table 22 Forecast Sales of Sleep Aids: Value 2024-2029
Table 23 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
Cough, Cold and Allergy (Hay Fever) Remedies in Morocco
Generics appeal to price-sensitive consumers, while increased allergens support growth of specific segments
NSAIDs see continued high use despite natural and herbal trends
Cough remedies containing pholcodine are banned
Rising living costs will continue to influence purchasing decisions, with growth driven by self-medicating trend
Consumers will show greater interest in natural and herbal remedies as health authorities strive to communicate potential dangers of medicine misuse
Global challenges and local policy changes to impact category progress
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
Dermatologicals in Morocco
Brand reputation remains important to local consumers
Betadine and Systral-C remain popular brands from leader Laprophan
Skincare practices influenced by local culture
Rising incidence and severity of skin issues bodes well for dermatologicals
Greater demand for natural and herbal products, while e-commerce gains traction
Increased image-consciousness to become key growth driver
Table 30 Sales of Dermatologicals by Category: Value 2019-2024
Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
Digestive Remedies in Morocco
Diverse consumer preferences when selecting digestive remedies
Maphar and Laprophan maintain overall leadership in 2024
Cultural habits and economic constraints drive purchasing decisions
Emerging popularity of probiotics amid category-wide growth
Natural and herbal trend offers further growth potential
Increased player focus on innovation and local production, with food poisoning frequency supporting sales
Table 37 Sales of Digestive Remedies by Category: Value 2019-2024
Table 38 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 39 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 40 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 41 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
Eye Care in Morocco
Eye care benefits from multitude of growth drivers
Promopharm remains outright leader
Economic stress continues to impact development, while allergy eye care benefits from environmental factors
Eye care set to see further growth
Educational initiatives should encourage more self-medication for eye problems
Players to invest more in natural positioning
Table 43 Sales of Eye Care by Category: Value 2019-2024
Table 44 Sales of Eye Care by Category: % Value Growth 2019-2024
Table 45 NBO Company Shares of Eye Care: % Value 2020-2024
Table 46 LBN Brand Shares of Eye Care: % Value 2021-2024
Table 47 Forecast Sales of Eye Care by Category: Value 2024-2029
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
NRT Smoking Cessation Aids in Morocco
Tobacco tax pushes up cost of smoking
Niche category with products suffering limited availability
Low levels of awareness hinder growth
OTC solutions offer growth potential amid rising tobacco taxes and expanding consumer base
Alternatives to patches will become more widely available
Health concerns should help soften competitive threat from vaping
Table 49 Number of Smokers by Gender 2019-2024
Table 50 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 51 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Table 52 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
Table 53 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
Table 55 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
Wound Care in Morocco
Active lifestyles offer growth opportunities for wound care
URGO and Comed maintain leadership though competition intensifies
Price sensitivity influences demand
Demographic and lifestyle changes will continue to boost category performance
Greater hygiene-consciousness post-pandemic bodes well for wound care
More players to introduce bioactive products
Table 56 Sales of Wound Care by Category: Value 2019-2024
Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
Sports Nutrition in Morocco
Price sensitivity still high, while sports protein powder continues its steady rise
Weider Global Nutrition maintains leadership
Affordability and gym access remain issues for some
Consciousness concerning health and image will continue to rise, supporting future sales
Increased regulatory oversight set to strengthen trust in safety and efficacy standards
More domestic producers to enter the competition
Table 62 Sales of Sports Nutrition by Category: Value 2019-2024
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 64 NBO Company Shares of Sports Nutrition: % Value2020-2024
Table 65 LBN Brand Shares of Sports Nutrition: % Value2021-2024
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
Dietary Supplements in Morocco
Rising health consciousness is boosting dietary supplements in 2024
Imported US and European brands threaten leading players
Ginseng continues to post rapid growth, while price sensitivity impacts purchasing decisions
Expansion of preventative healthcare set to drive demand
Regulatory changes leading to short-term challenges and long-term benefits
Protein supplements likely to see new insect-based products
Table 68 Sales of Dietary Supplements by Category: Value 2019-2024
Table 69 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 70 Sales of Dietary Supplements by Positioning: % Value2019-2024
Table 71 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 72 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 73 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
Vitamins in Morocco
Focus on preventive health measures supports category expansion
Bayer and Laboratoires Laprophan continue to lead vitamins overall
Vitamin C maintains popularity
Expansion of preventative healthcare to direct progress
Multivitamins set to remain popular
Competition from fortified foods just one factor that may potentially weaken demand
Table 75 Sales of Vitamins by Category: Value 2019-2024
Table 76 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 77 Sales of Multivitamins by Positioning: % Value2019-2024
Table 78 NBO Company Shares of Vitamins: % Value 2020-2024
Table 79 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 80 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 81 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
Weight Management and Wellbeing in Morocco
Rising obesity rate fuels demand
Laboratoires Forté Pharma retains overall lead in 2024
Price sensitivity remains critical influence on purchasing decisions
Robust growth projected for forecast period
Rise in alternative methods limits growth
Further distribution gains expected for e-commerce channel
Table 82 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 83 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 84 NBO Company Shares of Weight Management and Wellbeing: % Value2020-2024
Table 85 LBN Brand Shares of Weight Management and Wellbeing: % Value2021-2024
Table 86 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 87 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
Herbal/Traditional Products in Morocco
Shift away from active ingredients boosts demand for herbal products
Mondelez Maroc maintains overall lead amid high levels of fragmentation
Cultural impact on product usage
Preventative healthcare trend will continue to support category expansion
Government policies to strengthen trust among consumers
Bee- and cannabis-derived products offer potential for greater growth
Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value2020-2024
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
Paediatric Consumer Health in Morocco
High birth rates and rising health awareness among parents push growth in 2024
Maphar Laboratoires continues to lead overall paediatric consumer health
Paediatric vitamins and dietary supplements still ahead of the rest
Rising awareness about paediatric self-medication offers further growth potential
Persistent shift towards herbal variants
E-commerce set to see further gains, though pharmacies will remain dominant distribution channel
Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value2020-2024
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029