Consumer health has seen moderate growth in current value terms in 2024 with stronger gains restricted by the economic uncertainty and declining purchasing power. Sales are being driven by population growth, an increase in self-medication, broad access to OTC products and rising health awareness.
Although consumer health in Jordan has seen steady gains in current value terms in 2024 the market is still struggling due to rising inflation and increased interest rates, which have led to an increase in local production costs. In addition, imports into Jordan’s Aqaba Port have faced disruptions and a significant increase in shipping costs as a result of the security crisis in the Red Sea.
Although taking conventional medicine and visiting modern healthcare clinics is common among Jordan’s highly urbanised population, traditional apothecaries remain a fairly regular feature in downtown areas of Amman and Zarqa. These apothecaries offer a wide range of traditional remedies and medicines, some traditional food products and items with spiritual value, as well as advice on which products to use and how to use them.
Despite Jordan experiencing elevated inflation in 2024 consumer health products have remained largely unaffected by this inflationary trend, thanks to the pricing mechanism established by the Jordan Food and Drug Administration, which has effectively fixed the prices of these products.
Jordan has invested, and continues to invest, significant sums in its infrastructure. As a result, it has 8,000 square kilometres of road network and a railway, which is used mainly for transporting raw materials to the southern Port of Aqaba.
The Jordan Food and Drug Administration (JFDA) has the responsibility for registering all medicines sold in the country and it publishes a list of medicines classified as either “restricted” or “unrestricted” products. Restricted products are available only on prescription while unrestricted products can be sold over the counter; however, all medicines, be they restricted or unrestricted, must be dispensed in the presence of a licensed and registered pharmacist.
Most vitamins and dietary supplements products are subject to strict regulation in Jordan as they are classified as medicines, essentially giving them the same status as OTC products. This means that they cannot be retailed unless there is a pharmacist present.
The outlook for consumer health in Jordan is generally positive with most categories projected to see steady growth in value terms (at constant 2024 prices) over the forecast period. As consumers become more educated about preventative health care, the range of available products is likely to increase.
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Consumer Health
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing
See all of our definitionsThis report originates from Passport, our Consumer Health research and analysis database.
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