Consumer Health in Kenya
Consumer health in 2024: The big picture
What next for consumer health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Summary 1 Research Sources
Analgesics in Kenya
Players compete for retail share with pricing and segmentation strategies
Kenya recalls children’s analgesic over safety concerns
Pharmacists influence brand success amid supply chain challenges
Inflation and supply chain issues threaten affordability and availability of analgesics
Paediatric pain relief to enjoy growth as adult combination analgesics decline
Rising demand for natural pain relief fuels growth in herbal remedies
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
Cough, Cold and Allergy (Hay Fever) Remedies in Kenya
Accessibility of OTC cough and allergy medication fuels rising demand
Kenya tightens drug safety and marketing regulations amid contamination concerns
Kenya recalls Benylin cough syrup over safety concerns
Combination remedies to gain popularity as single-symptom allergy treatments face weaker demand
Increasing air pollution to fuel rise in demand for OTC respiratory medication
Economic challenges will persist in the forecast period
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
Dermatologicals in Kenya
Rise of natural dermatologicals challenges traditional chemical-based products
Self-care and OTC dermatologicals gain momentum
Growth of beauty and personal care fuels growth in dermatologicals
Topical antifungals surge as cold sore treatments face stagnation
Rising skin problems among children drive demand for paediatric dermatologicals
Growing awareness among male demographic to spur interest in men’s dermatologicals
Table 24 Sales of Dermatologicals by Category: Value 2019-2024
Table 25 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 27 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 28 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
Digestive Remedies in Kenya
Busy lifestyles and poor diets drive demand for gastrointestinal remedies
Ageing population drives demand for digestive remedies
Rising popularity of natural and herbal remedies
Lifestyle factors will drive growth in digestive remedies
Rising demand for affordable OTC digestive remedies
Fast food boom fuels rising demand for digestive remedies in Kenya
Table 30 Sales of Digestive Remedies by Category: Value 2019-2024
Table 31 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 33 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 34 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 35 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
Wound Care in Kenya
Consumers gravitate towards affordable wound care products amid price sensitivity
New US pharmaceutical plant for wound care to be established in Kenya
New initiatives aim to advance wound care product development
Sticking plasters to lead wound care as traditional products struggle to innovate
Herbal remedies to drive innovation in wound care
Increasing awareness in Kenya’s rural areas is set to drive growth
Table 36 Sales of Wound Care by Category: Value 2019-2024
Table 37 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 38 NBO Company Shares of Wound Care: % Value 2020-2024
Table 39 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 40 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
Sports Nutrition in Kenya
Growing demand among women expands interest in sports nutrition products
Growing fitness culture in Kenya spurs demand for sports nutrition
Limited retail distribution stifles growth potential
Non-protein products are losing ground to protein-based alternatives
Health and fitness trends boost demand for sports nutrition products in Kenya
Price sensitivity is a limitation to growth
Table 42 Sales of Sports Nutrition by Category: Value 2019-2024
Table 43 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 44 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 45 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 46 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 47 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
Dietary Supplements in Kenya
Inflation drives consumers towards more affordable dietary supplement brands
Growing demand for herbal supplements fuels growth
High healthcare costs push consumers towards preventive supplements
E-commerce trend boosts sales of dietary supplements
Sustainability and ethical sourcing trends set to gain traction
Enhanced regulations should boost consumer trust in dietary supplements
Table 48 Sales of Dietary Supplements by Category: Value 2019-2024
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 50 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 51 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 52 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 53 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
Vitamins in Kenya
Inflation drives demand for affordable and generic vitamins
Health consciousness fuels steady growth in vitamins
High cost of vitamins creates challenges for the industry
Multivitamins to lead as single vitamins struggle to compete
Preventive health awareness to fuel strong demand for vitamins
Crackdowns on counterfeits set to boost consumer confidence in vitamins
Table 55 Sales of Vitamins by Category: Value 2019-2024
Table 56 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 57 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 58 NBO Company Shares of Vitamins: % Value 2020-2024
Table 59 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 60 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 61 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
Weight Management and Wellbeing in Kenya
Consumer demand for quick fix solutions drives surge in black market weight loss drugs
Kenyans opt for affordable weight loss products due to high cost of living
Urban fitness culture creates demand for weight management and wellbeing products
Natural slimming teas are expected to outperform weight loss supplements
Higher cost of living is expected to impact weight loss supplements
Surge in weight loss surgeries is set to continue challenging traditional products
Table 62 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 63 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 64 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 65 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 66 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 67 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
Herbal/Traditional Products in Kenya
Inflation drives consumers towards cost-effective herbal/traditional remedies
Herbal brands innovate and expand via e-commerce channel
High cost of healthcare in Kenya pushes is linked to growing demand for herbal/traditional remedies
Dietary supplements dominate as health awareness gains traction
Health-conscious consumers drive innovation in herbal remedies
Quality control and regulatory issues provide some challenges
Table 68 Sales of Herbal/Traditional Products: Value 2019-2024
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2019-2024
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2024-2029
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2024-2029
Paediatric Consumer Health in Kenya
Local and generic paediatric brands gain popularity amid economic challenges
Growing demand for herbal paediatric products among Kenyan parents
Kenya’s young population fuels demand for affordable products
OTC medications expected to thrive as Kenyans grapple with more demanding lifestyles
Natural and organic products are strong in paediatric consumer health
Competitive pressure in paediatric consumer health to intensify as new brands enter
Table 74 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029