Consumer health continues to grow in Oman in 2024, driven by population growth, rising GDP per capita improving brand availability and greater affordability due to increased local production and a wider range of generics. OTC categories remain popular as consumers become more proactive about health.
In 2024, consumer health in Oman has witnessed healthy growth. Demand for categories such as analgesics, cough, cold and allergy (hay fever) remedies, and digestive remedies has continued to drive the overall market due to the seasonal changes that cause illnesses and conditions that require treatment with such products.
Since Oman’s Ministry of Health and the country’s hospitals began running health information and awareness campaigns in 2009, demand for consumer health has been on a consistently upwards trajectory, with strong sales growth seen in most categories throughout the review period. Consumers are generally aware of the best OTC products and brands to use when treating common ailments and most Omanis are happy to self-medicate.
Oman is an affluent country with a well-developed healthcare system. Indeed, all state-run healthcare facilities have a reputation for being efficient and effective.
Despite Oman’s towns and cities being scattered across the country, with 82% of the landscape being desert, it still maintains an excellent road network, which supports the transportation of goods. Thanks to market reforms, the country also has a reliable and stable supply of electricity.
As with all medicines, the sale and marketing of OTC products is strictly regulated in Oman. The regulation of OTC products is undertaken by the Ministry of Health (MoH) and governed by the Pharmacy Practice Law, promulgated under Royal Decree No35/2015.
The manufacture and sale of vitamins are not heavily regulated in Oman. However, some products, specifically vitamin A and vitamin D, are only allowed to be sold without a prescription up to a certain dosage and amount.
Over the forecast period, consumer health is expected to see solid growth in Oman backed by an expanding population, rising GDP per capita, and sustained economic growth. A key growth driver will be the ongoing shift towards a more holistic and preventative approach to healthcare.
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Consumer Health
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing
See all of our definitionsThis report originates from Passport, our Consumer Health research and analysis database.
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